GOOG vs WPP: Which Is the Better Dividend Stock?
As of Oct 3, 2026, GOOG (Alphabet Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. WPP offers the higher yield at 4.01%, GOOG has the higher dividend-safety score, and WPP looks like the better value (its fair-value estimate is 114% above its share price).
Key facts: GOOG vs WPP
Data as of · Source: SmarterDividends data
- As of Oct 3, 2026, WPP plc (WPP) has the higher forward dividend yield at 4.01%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 3, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and WPP's C (53/100).
- As of Oct 3, 2026, GOOG pays out 4% of its earnings as dividends and WPP pays out 115%.
- As of Oct 3, 2026, GOOG's fair-value estimate is 13% above its share price and WPP's fair-value estimate is 114% above its share price, so WPP looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs WPP: Dividend Yield, Safety & Value Compared," updated Oct 3, 2026, https://smarterdividends.com/compare/goog-vs-wpp
| Metric | GOOG | WPP |
|---|---|---|
| Forward yield | 0.26% | 4.01% |
| Annual dividend | $0.88 | $1.01 |
| Payout ratio | 4% | 115% |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | -7.8% |
| 5-yr total return | 130% | -66% |
| Dividend safety score | 76 (B) | 53 (C) |
| Fair value estimate | $383.96 | $52.88 |
| Upside to fair value | +13% | +114% |
| Frequency | quarterly | semiannual |
| Market cap | $4.2T | $5.3B |
| P/E ratio | 16.8 | — |
Higher yield
WPP
4.01%
Safer dividend
GOOG
Grade B
Faster growth
WPP
-7.8%
Better value
WPP
+114% upside
GOOG vs WPP — FAQ
Is GOOG or WPP a better dividend stock?
On the data, GOOG wins more head-to-head categories (4 vs 3). WPP offers the higher yield (4.01%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOG or WPP?
WPP has the higher forward dividend yield at 4.01%, versus 0.26% for GOOG.
Is GOOG or WPP safer?
GOOG has the higher dividend-safety score (76/100 vs 53/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or WPP better value right now?
As of Oct 3, 2026, WPP looks like the better value: its fair-value estimate is 114% above its share price (undervalued). For GOOG, its fair-value estimate is 13% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.