SmarterDividends
WPP

WPP plc

WPP

Communication Services · Advertising Agencies · Stock · semiannual payer

$24.67

Undervalued · +114% Add to Portfolio

Forward Yield

4.01%

Annual Dividend

$1.01

Payout Ratio

115%

5-Yr Growth

-7.8%

Ex-Date

Oct 9, 2026

Frequency

Semiannual

Key facts about WPP's dividend

Data as of · Source: SmarterDividends data

  • As of Oct 3, 2026, WPP plc (WPP) has a forward dividend yield of 4.01%, based on an annual dividend of $1.01 per share and a share price of $24.67.
  • As of Oct 3, 2026, WPP's dividend safety grade from SmarterDividends is C (53 out of 100), which rates the dividend as borderline.
  • WPP last cut its regular dividend in 2025.
  • WPP's next ex-dividend date is Oct 9, 2026, with payment on Nov 2, 2026. Shares must be owned before that date to receive the dividend.
  • As of Oct 3, 2026, WPP pays out 115% of its trailing 12-month earnings as dividends (its payout ratio).
  • WPP's dividend has shrunk at an average rate of 7.8% a year over the past five years.
  • As of Oct 3, 2026, WPP's 4.01% yield is 12% below its five-year average yield of 4.55%.
  • As of Oct 3, 2026, SmarterDividends' blended fair-value estimate for WPP is $52.88 per share, 114% above the $24.67 share price, so WPP screens as undervalued.
  • WPP plc (WPP) pays its dividend semiannual, 2 times a year.
Cite this page

SmarterDividends, "WPP Dividend: Yield, Safety Grade & Next Ex-Date," updated Oct 3, 2026, https://smarterdividends.com/stocks/WPP

Summary

As of Oct 3, 2026, WPP plc (WPP) yields 4.01% ($1.01 a year per share) and has a dividend safety grade of C (53/100).

Is WPP a good dividend stock?

Mixed

WPP plc (WPP) pays a semiannual dividend yielding 4.01% ($1.01/yr), with 0 years of growth and a dividend-safety grade of C. The picture is mixed — the dividend pays, but safety or growth signals are weaker than ideal.

Advantages

    Risks

    • Cut its dividend in 2025
    • Elevated payout ratio (115%)
    • Dividend has been shrinking, not growing
    • Share price is down over the past 5 years

    Key Data

    Dividend Yield
    4.01%
    Payout Ratio
    115%
    Annual Dividend
    $1.01
    5-Yr Avg Growth
    -7.8%
    Ex-Dividend Date
    Oct 9, 2026
    Years of Growth
    0
    Frequency
    semiannual
    Beta
    0.73
    Market Cap
    $5.3B
    P/E Ratio
    —
    5-Yr Total Return
    -66%
    52-Week Range
    $14.81 – $27.78
    Dividend Safety
    C · 53/100
    Ever Cut?
    Yes (2025)
    WPP ex-dividend date & scheduleNext ex-date Oct 9, 2026 · full ex-dividend historyView →WPP dividend historyEvery payment, totals by year, raises and cutsView →

    Frequently Asked Questions

    Is WPP a good dividend stock?

    Mixed. WPP plc (WPP) pays a semiannual dividend yielding 4.01% ($1.01/yr), with 0 years of growth and a dividend-safety grade of C. The picture is mixed — the dividend pays, but safety or growth signals are weaker than ideal.

    Is WPP undervalued?

    Based on a blend of discounted cash flow, a dividend-discount model and an earnings-multiple estimate, WPP's fair value is about $52.88 versus a $24.67 share price — so it looks undervalued (+114% vs. fair value).

    Is WPP's dividend safe?

    WPP has a dividend-safety grade of C (53/100), based on its payout coverage, free-cash-flow, 0-year growth streak, a dividend cut in 2025, debt and yield-versus-history.

    What is WPP's fair value?

    Our blended fair-value estimate for WPP is about $52.88 per share, roughly 114% above the current $24.67 price — combining a discounted cash flow, a dividend-discount model and an earnings multiple.

    Is WPP a buy, hold, or sell?

    We don't issue formal ratings, but on the data WPP screens as "mixed" and undervalued. WPP plc (WPP) pays a semiannual dividend yielding 4.01% ($1.01/yr), with 0 years of growth and a dividend-safety grade of C. The picture is mixed — the dividend pays, but safety or growth signals are weaker than ideal. This is research for your own analysis, not investment advice.

    Will WPP cut its dividend?

    WPP earns a dividend-safety grade of C (53/100), and has cut its dividend before (last in 2025). A higher score means lower cut risk based on payout coverage, cash flow and history — but no score guarantees a dividend.

    Does WPP pay a dividend?

    Yes. WPP plc pays a semiannual dividend of about $1.01 per share annually, a forward yield of roughly 4.01%.

    What is WPP's dividend yield?

    As of Oct 3, 2026, WPP's forward dividend yield is 4.01%, based on a $1.01 annual dividend and a $24.67 share price.

    What is WPP's dividend per share?

    As of Oct 3, 2026, WPP pays $1.01 per share per year, distributed on a semiannual basis.

    What is WPP's dividend payout ratio?

    As of Oct 3, 2026, WPP's payout ratio is 115% of trailing 12-month earnings — an elevated level worth watching, as it leaves less cushion if earnings dip.

    How many years has WPP grown its dividend?

    WPP does not currently have a long dividend-growth streak on record.

    When is the next WPP ex-dividend date?

    As of Oct 3, 2026, the next ex-dividend date on record for WPP is Oct 9, 2026.

    Income Calculator

    At $1.01 / yr per share

    Per payment (semiannual)$50.50
    Annual$101.00
    Monthly avg$8.42

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