SmarterDividends
WPP

WPP plc

WPP

Communication Services · Stock · quarterly payer

Forward Yield

5.43%

Annual Dividend

$1.01

Payout Ratio

115%

5-Yr Growth

-7.8%

Ex-Date

Jun 5, 2026

Frequency

Quarterly

WPP Dividend Safety Score

47/ 100
Grade D

Risky

Dividend-growth streak0 consecutive years of growth
Cut historyCut its dividend in 2025
Earnings payout coverage115% of earnings paid out
Balance-sheet strengthDebt/equity of 2.46
Yield vs its historyYield in line with its history

SmarterDividends' proprietary score, backtested against which dividends were actually cut over 15+ years (0.78 AUC). It blends a validated cut-risk model (growth streak, cut history) with current payout, cash-flow and debt. Higher is safer · not investment advice.

Dividend Growth

Total dividends per share by year

Is WPP a good dividend stock?

Mixed

WPP plc (WPP) pays a quarterly dividend yielding 5.43% ($1.01/yr), with 0 years of growth and a dividend-safety grade of D. The picture is mixed — the dividend pays, but safety or growth signals are weaker than ideal.

Advantages

    Risks

    • Cut its dividend in 2025
    • Elevated payout ratio (115%)
    • Dividend has been shrinking, not growing
    • Share price is down over the past 5 years
    • Below-average dividend safety score

    Key Data

    Dividend Yield
    5.43%
    Payout Ratio
    115%
    Annual Dividend
    $1.01
    5-Yr Avg Growth
    -7.8%
    Ex-Dividend Date
    Jun 5, 2026
    Years of Growth
    0
    Frequency
    quarterly
    Beta
    0.66
    Market Cap
    $4.0B
    P/E Ratio
    5-Yr Total Return
    -73%
    52-Week Range
    $14.81 – $39.58
    Dividend Safety
    D · 47/100
    Ever Cut?
    Yes (2025)
    WPP ex-dividend date & scheduleNext ex-date Jun 5, 2026 · full ex-dividend historyView →

    Frequently Asked Questions

    Income Calculator

    At $1.01 / yr per share

    Per payment (quarterly)$25.25
    Annual$101.00
    Monthly avg$8.42