GOOGL vs WPP: Which Is the Better Dividend Stock?
As of Oct 3, 2026, GOOGL (Alphabet Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. WPP offers the higher yield at 4.01%, GOOGL has the higher dividend-safety score, and WPP looks like the better value (its fair-value estimate is 114% above its share price).
Key facts: GOOGL vs WPP
Data as of · Source: SmarterDividends data
- As of Oct 3, 2026, WPP plc (WPP) has the higher forward dividend yield at 4.01%, versus 0.26% for Alphabet Inc. (GOOGL).
- As of Oct 3, 2026, SmarterDividends grades GOOGL's dividend safety B (76/100) and WPP's C (53/100).
- As of Oct 3, 2026, GOOGL pays out 4% of its earnings as dividends and WPP pays out 115%.
- As of Oct 3, 2026, GOOGL's fair-value estimate is 8% above its share price and WPP's fair-value estimate is 114% above its share price, so WPP looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOGL vs WPP: Dividend Yield, Safety & Value Compared," updated Oct 3, 2026, https://smarterdividends.com/compare/googl-vs-wpp
| Metric | GOOGL | WPP |
|---|---|---|
| Forward yield | 0.26% | 4.01% |
| Annual dividend | $0.88 | $1.01 |
| Payout ratio | 4% | 115% |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | -7.8% |
| 5-yr total return | 132% | -66% |
| Dividend safety score | 76 (B) | 53 (C) |
| Fair value estimate | $372.47 | $52.88 |
| Upside to fair value | +8% | +114% |
| Frequency | quarterly | semiannual |
| Market cap | $4.2T | $5.3B |
| P/E ratio | 17.0 | — |
Higher yield
WPP
4.01%
Safer dividend
GOOGL
Grade B
Faster growth
WPP
-7.8%
Better value
WPP
+114% upside
GOOGL vs WPP — FAQ
Is GOOGL or WPP a better dividend stock?
On the data, GOOGL wins more head-to-head categories (4 vs 3). WPP offers the higher yield (4.01%), while GOOGL has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOGL or WPP?
WPP has the higher forward dividend yield at 4.01%, versus 0.26% for GOOGL.
Is GOOGL or WPP safer?
GOOGL has the higher dividend-safety score (76/100 vs 53/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOGL or WPP better value right now?
As of Oct 3, 2026, WPP looks like the better value: its fair-value estimate is 114% above its share price (undervalued). For GOOGL, its fair-value estimate is 8% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.