ATHM vs GOOG: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOG (Alphabet Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. ATHM offers the higher yield at 9.23%, GOOG has the higher dividend-safety score, and ATHM looks like the better value (its fair-value estimate is 112% above its share price).
Key facts: ATHM vs GOOG
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Autohome Inc. (ATHM) has the higher forward dividend yield at 9.23%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades ATHM's dividend safety D (45/100) and GOOG's B (76/100).
- As of Oct 18, 2026, ATHM pays out 217% of its earnings as dividends and GOOG pays out 4%.
- As of Oct 18, 2026, ATHM's fair-value estimate is 112% above its share price and GOOG's fair-value estimate is 14% above its share price, so ATHM looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "ATHM vs GOOG: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/athm-vs-goog
| Metric | ATHM | GOOG |
|---|---|---|
| Forward yield | 9.23% | 0.26% |
| Annual dividend | $1.86 | $0.88 |
| Payout ratio | 217% | 4% |
| Years of growth | 0 yr | 1 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | -41% | 137% |
| Dividend safety score | 45 (D) | 76 (B) |
| Fair value estimate | $42.77 | $382.73 |
| Upside to fair value | +112% | +14% |
| Frequency | semiannual | quarterly |
| Market cap | $2.3B | $4.1T |
| P/E ratio | 17.5 | 16.9 |
Higher yield
ATHM
9.23%
Safer dividend
GOOG
Grade B
Faster growth
ATHM
—
Better value
ATHM
+112% upside
ATHM vs GOOG — FAQ
Is ATHM or GOOG a better dividend stock?
On the data, GOOG wins more head-to-head categories (4 vs 3). ATHM offers the higher yield (9.23%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, ATHM or GOOG?
ATHM has the higher forward dividend yield at 9.23%, versus 0.26% for GOOG.
Is ATHM or GOOG safer?
GOOG has the higher dividend-safety score (76/100 vs 45/100), reflecting stronger payout coverage and dividend-growth history.
Is ATHM or GOOG better value right now?
As of Oct 18, 2026, ATHM looks like the better value: its fair-value estimate is 112% above its share price (undervalued). For GOOG, its fair-value estimate is 14% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.