BABA vs BBW: Which Is the Better Dividend Stock?
As of August 2026, BBW (Build-A-Bear Workshop, Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. BBW offers the higher yield at 2.37%, BBW has the higher dividend-safety score, and BABA trades at the larger discount to fair value (-24%).
| Metric | BABA | BBW |
|---|---|---|
| Forward yield | 0.88% | 2.37% |
| Annual dividend | $1.05 | $0.92 |
| Payout ratio | 24% | 21% |
| Years of growth | 2 yr | 1 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | -19% | 130% |
| Dividend safety score | 58 (C) | 73 (B) |
| Fair value estimate | $90.59 | $20.11 |
| Upside to fair value | -24% | -48% |
| Frequency | annual | quarterly |
| Market cap | $284.0B | — |
| P/E ratio | 27.0 | 9.1 |
Higher yield
BBW
2.37%
Safer dividend
BBW
Grade B
Faster growth
BABA
—
Better value
BABA
-24% upside
BABA vs BBW — FAQ
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