BABA vs BBW: Which Is the Better Dividend Stock?
As of Oct 18, 2026, BBW (Build-A-Bear Workshop, Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. BBW offers the higher yield at 3.69%, BBW has the higher dividend-safety score, and BBW looks like the better value (its fair-value estimate is 98% above its share price).
Key facts: BABA vs BBW
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Build-A-Bear Workshop, Inc. (BBW) has the higher forward dividend yield at 3.69%, versus 0.96% for Alibaba Group Holding Limited (BABA).
- As of Oct 18, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and BBW's B (73/100).
- By SmarterDividends' count as of Oct 18, 2026, BABA has raised its dividend for 2 consecutive years and BBW for 1.
- As of Oct 18, 2026, BABA pays out 25% of its earnings as dividends and BBW pays out 22%.
- As of Oct 18, 2026, BABA's fair-value estimate is 1% below its share price and BBW's fair-value estimate is 98% above its share price, so BBW looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs BBW: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/baba-vs-bbw
| Metric | BABA | BBW |
|---|---|---|
| Forward yield | 0.96% | 3.69% |
| Annual dividend | $1.05 | $0.92 |
| Payout ratio | 25% | 22% |
| Years of growth | 2 yr | 1 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | -14% | 46% |
| Dividend safety score | 58 (C) | 73 (B) |
| Fair value estimate | $107.90 | $49.52 |
| Upside to fair value | -1% | +98% |
| Frequency | annual | quarterly |
| Market cap | $271.4B | $307.5M |
| P/E ratio | 26.4 | 6.2 |
Higher yield
BBW
3.69%
Safer dividend
BBW
Grade B
Faster growth
BABA
—
Better value
BBW
+98% upside
BABA vs BBW — FAQ
Is BABA or BBW a better dividend stock?
On the data, BBW wins more head-to-head categories (5 vs 2). BBW offers the higher yield (3.69%), while BBW has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or BBW?
BBW has the higher forward dividend yield at 3.69%, versus 0.96% for BABA.
Is BABA or BBW safer?
BBW has the higher dividend-safety score (73/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or BBW better value right now?
As of Oct 18, 2026, BBW looks like the better value: its fair-value estimate is 98% above its share price (undervalued). For BABA, its fair-value estimate is 1% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.