BBW vs HD: Which Is the Better Dividend Stock?
As of Oct 18, 2026, BBW (Build-A-Bear Workshop, Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. BBW offers the higher yield at 3.69%, HD has the higher dividend-safety score, and BBW looks like the better value (its fair-value estimate is 98% above its share price).
Key facts: BBW vs HD
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Build-A-Bear Workshop, Inc. (BBW) has the higher forward dividend yield at 3.69%, versus 3.01% for The Home Depot, Inc. (HD).
- As of Oct 18, 2026, SmarterDividends grades BBW's dividend safety B (73/100) and HD's A (85/100).
- By SmarterDividends' count as of Oct 18, 2026, BBW has raised its dividend for 1 consecutive years and HD for 16.
- As of Oct 18, 2026, BBW pays out 22% of its earnings as dividends and HD pays out 65%.
- As of Oct 18, 2026, BBW's fair-value estimate is 98% above its share price and HD's fair-value estimate is 14% below its share price, so BBW looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BBW vs HD: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/bbw-vs-hd
| Metric | BBW | HD |
|---|---|---|
| Forward yield | 3.69% | 3.01% |
| Annual dividend | $0.92 | $9.32 |
| Payout ratio | 22% | 65% |
| Years of growth | 1 yr | 16 yr |
| 5-yr dividend growth | — | 8.9% |
| 5-yr total return | 46% | -23% |
| Dividend safety score | 73 (B) | 85 (A) |
| Fair value estimate | $49.52 | $266.02 |
| Upside to fair value | +98% | -14% |
| Frequency | quarterly | quarterly |
| Market cap | $307.5M | $308.9B |
| P/E ratio | 6.2 | 21.7 |
Higher yield
BBW
3.69%
Safer dividend
HD
Grade A
Faster growth
HD
8.9%
Better value
BBW
+98% upside
BBW vs HD — FAQ
Is BBW or HD a better dividend stock?
On the data, BBW wins more head-to-head categories (4 vs 3). BBW offers the higher yield (3.69%), while HD has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BBW or HD?
BBW has the higher forward dividend yield at 3.69%, versus 3.01% for HD.
Is BBW or HD safer?
HD has the higher dividend-safety score (85/100 vs 73/100), reflecting stronger payout coverage and dividend-growth history.
Is BBW or HD better value right now?
As of Oct 18, 2026, BBW looks like the better value: its fair-value estimate is 98% above its share price (undervalued). For HD, its fair-value estimate is 14% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.