BABA vs RCKY: Which Is the Better Dividend Stock?
As of Oct 18, 2026, RCKY (Rocky Brands, Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. RCKY offers the higher yield at 1.48%, RCKY has the higher dividend-safety score, and RCKY looks like the better value (its fair-value estimate is 64% above its share price).
Key facts: BABA vs RCKY
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Rocky Brands, Inc. (RCKY) has the higher forward dividend yield at 1.48%, versus 0.96% for Alibaba Group Holding Limited (BABA).
- As of Oct 18, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and RCKY's A (91/100).
- By SmarterDividends' count as of Oct 18, 2026, BABA has raised its dividend for 2 consecutive years and RCKY for 0.
- As of Oct 18, 2026, BABA pays out 25% of its earnings as dividends and RCKY pays out 17%.
- As of Oct 18, 2026, BABA's fair-value estimate is 1% below its share price and RCKY's fair-value estimate is 64% above its share price, so RCKY looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs RCKY: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/baba-vs-rcky
| Metric | BABA | RCKY |
|---|---|---|
| Forward yield | 0.96% | 1.48% |
| Annual dividend | $1.05 | $0.68 |
| Payout ratio | 25% | 17% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | 2.1% |
| 5-yr total return | -14% | 29% |
| Dividend safety score | 58 (C) | 91 (A) |
| Fair value estimate | $107.90 | $74.95 |
| Upside to fair value | -1% | +64% |
| Frequency | annual | quarterly |
| Market cap | $271.4B | $343.0M |
| P/E ratio | 26.4 | 12.0 |
Higher yield
RCKY
1.48%
Safer dividend
RCKY
Grade A
Faster growth
RCKY
2.1%
Better value
RCKY
+64% upside
BABA vs RCKY — FAQ
Is BABA or RCKY a better dividend stock?
On the data, RCKY wins more head-to-head categories (5 vs 2). RCKY offers the higher yield (1.48%), while RCKY has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or RCKY?
RCKY has the higher forward dividend yield at 1.48%, versus 0.96% for BABA.
Is BABA or RCKY safer?
RCKY has the higher dividend-safety score (91/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or RCKY better value right now?
As of Oct 18, 2026, RCKY looks like the better value: its fair-value estimate is 64% above its share price (undervalued). For BABA, its fair-value estimate is 1% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.