HD vs RCKY: Which Is the Better Dividend Stock?
As of Oct 18, 2026, HD and RCKY are closely matched. HD offers the higher yield at 3.01%, RCKY has the higher dividend-safety score, and RCKY looks like the better value (its fair-value estimate is 64% above its share price).
Key facts: HD vs RCKY
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, The Home Depot, Inc. (HD) has the higher forward dividend yield at 3.01%, versus 1.48% for Rocky Brands, Inc. (RCKY).
- As of Oct 18, 2026, SmarterDividends grades HD's dividend safety A (85/100) and RCKY's A (91/100).
- By SmarterDividends' count as of Oct 18, 2026, HD has raised its dividend for 16 consecutive years and RCKY for 0.
- As of Oct 18, 2026, HD pays out 65% of its earnings as dividends and RCKY pays out 17%.
- As of Oct 18, 2026, HD's fair-value estimate is 14% below its share price and RCKY's fair-value estimate is 64% above its share price, so RCKY looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "HD vs RCKY: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/hd-vs-rcky
| Metric | HD | RCKY |
|---|---|---|
| Forward yield | 3.01% | 1.48% |
| Annual dividend | $9.32 | $0.68 |
| Payout ratio | 65% | 17% |
| Years of growth | 16 yr | 0 yr |
| 5-yr dividend growth | 8.9% | 2.1% |
| 5-yr total return | -23% | 29% |
| Dividend safety score | 85 (A) | 91 (A) |
| Fair value estimate | $266.02 | $74.95 |
| Upside to fair value | -14% | +64% |
| Frequency | quarterly | quarterly |
| Market cap | $308.9B | $343.0M |
| P/E ratio | 21.7 | 12.0 |
Higher yield
HD
3.01%
Safer dividend
RCKY
Grade A
Faster growth
HD
8.9%
Better value
RCKY
+64% upside
HD vs RCKY — FAQ
Is HD or RCKY a better dividend stock?
HD and RCKY are closely matched. HD has the higher yield; RCKY scores better on safety.
Which has a higher dividend yield, HD or RCKY?
HD has the higher forward dividend yield at 3.01%, versus 1.48% for RCKY.
Is HD or RCKY safer?
RCKY has the higher dividend-safety score (91/100 vs 85/100), reflecting stronger payout coverage and dividend-growth history.
Is HD or RCKY better value right now?
As of Oct 18, 2026, RCKY looks like the better value: its fair-value estimate is 64% above its share price (undervalued). For HD, its fair-value estimate is 14% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.