BABAF vs JILL: Which Is the Better Dividend Stock?
As of Oct 18, 2026, JILL (J.Jill, Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. JILL offers the higher yield at 1.47%, BABAF has the higher dividend-safety score, and JILL looks like the better value (its fair-value estimate is 38% above its share price).
Key facts: BABAF vs JILL
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, J.Jill, Inc. (JILL) has the higher forward dividend yield at 1.47%, versus 0.95% for Alibaba Group Holding Limited (BABAF).
- As of Oct 18, 2026, SmarterDividends grades BABAF's dividend safety B (76/100) and JILL's B (71/100).
- By SmarterDividends' count as of Oct 18, 2026, BABAF has raised its dividend for 2 consecutive years and JILL for 1.
- As of Oct 18, 2026, BABAF pays out 25% of its earnings as dividends and JILL pays out 19%.
- As of Oct 18, 2026, BABAF's fair-value estimate is 1% below its share price and JILL's fair-value estimate is 38% above its share price, so JILL looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABAF vs JILL: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/babaf-vs-jill
| Metric | BABAF | JILL |
|---|---|---|
| Forward yield | 0.95% | 1.47% |
| Annual dividend | $0.13 | $0.36 |
| Payout ratio | 25% | 19% |
| Years of growth | 2 yr | 1 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | -13% | 58% |
| Dividend safety score | 76 (B) | 71 (B) |
| Fair value estimate | $13.59 | $33.87 |
| Upside to fair value | -1% | +38% |
| Frequency | annual | quarterly |
| Market cap | $274.3B | $364.6M |
| P/E ratio | 26.5 | 13.6 |
Higher yield
JILL
1.47%
Safer dividend
BABAF
Grade B
Faster growth
BABAF
—
Better value
JILL
+38% upside
BABAF vs JILL — FAQ
Is BABAF or JILL a better dividend stock?
On the data, JILL wins more head-to-head categories (5 vs 2). JILL offers the higher yield (1.47%), while BABAF has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABAF or JILL?
JILL has the higher forward dividend yield at 1.47%, versus 0.95% for BABAF.
Is BABAF or JILL safer?
BABAF has the higher dividend-safety score (76/100 vs 71/100), reflecting stronger payout coverage and dividend-growth history.
Is BABAF or JILL better value right now?
As of Oct 18, 2026, JILL looks like the better value: its fair-value estimate is 38% above its share price (undervalued). For BABAF, its fair-value estimate is 1% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.