HD vs JILL: Which Is the Better Dividend Stock?
As of Oct 18, 2026, HD (The Home Depot, Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. HD offers the higher yield at 3.01%, HD has the higher dividend-safety score, and JILL looks like the better value (its fair-value estimate is 38% above its share price).
Key facts: HD vs JILL
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, The Home Depot, Inc. (HD) has the higher forward dividend yield at 3.01%, versus 1.47% for J.Jill, Inc. (JILL).
- As of Oct 18, 2026, SmarterDividends grades HD's dividend safety A (85/100) and JILL's B (71/100).
- By SmarterDividends' count as of Oct 18, 2026, HD has raised its dividend for 16 consecutive years and JILL for 1.
- As of Oct 18, 2026, HD pays out 65% of its earnings as dividends and JILL pays out 19%.
- As of Oct 18, 2026, HD's fair-value estimate is 14% below its share price and JILL's fair-value estimate is 38% above its share price, so JILL looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "HD vs JILL: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/hd-vs-jill
| Metric | HD | JILL |
|---|---|---|
| Forward yield | 3.01% | 1.47% |
| Annual dividend | $9.32 | $0.36 |
| Payout ratio | 65% | 19% |
| Years of growth | 16 yr | 1 yr |
| 5-yr dividend growth | 8.9% | — |
| 5-yr total return | -23% | 58% |
| Dividend safety score | 85 (A) | 71 (B) |
| Fair value estimate | $266.02 | $33.87 |
| Upside to fair value | -14% | +38% |
| Frequency | quarterly | quarterly |
| Market cap | $308.9B | $364.6M |
| P/E ratio | 21.7 | 13.6 |
Higher yield
HD
3.01%
Safer dividend
HD
Grade A
Faster growth
HD
8.9%
Better value
JILL
+38% upside
HD vs JILL — FAQ
Is HD or JILL a better dividend stock?
On the data, HD wins more head-to-head categories (4 vs 3). HD offers the higher yield (3.01%), while HD has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, HD or JILL?
HD has the higher forward dividend yield at 3.01%, versus 1.47% for JILL.
Is HD or JILL safer?
HD has the higher dividend-safety score (85/100 vs 71/100), reflecting stronger payout coverage and dividend-growth history.
Is HD or JILL better value right now?
As of Oct 18, 2026, JILL looks like the better value: its fair-value estimate is 38% above its share price (undervalued). For HD, its fair-value estimate is 14% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.