CUBB vs GOOG: Which Is the Better Dividend Stock?
As of Oct 18, 2026, CUBB (Customers Bancorp, Inc 5.375% S) screens as the stronger dividend stock, winning 3 of 5 head-to-head metrics. CUBB offers the higher yield at 6.38%, CUBB has the higher dividend-safety score, and CUBB looks like the better value (its fair-value estimate is 46% above its share price).
Key facts: CUBB vs GOOG
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Customers Bancorp, Inc 5.375% S (CUBB) has the higher forward dividend yield at 6.38%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades CUBB's dividend safety B (76/100) and GOOG's B (76/100).
- As of Oct 18, 2026, CUBB's fair-value estimate is 46% above its share price and GOOG's fair-value estimate is 14% above its share price, so CUBB looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "CUBB vs GOOG: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/cubb-vs-goog
| Metric | CUBB | GOOG |
|---|---|---|
| Forward yield | 6.38% | 0.26% |
| Annual dividend | $1.34 | $0.88 |
| Payout ratio | — | 4% |
| Years of growth | 0 yr | 1 yr |
| 5-yr dividend growth | -1.1% | — |
| 5-yr total return | -22% | 137% |
| Dividend safety score | 76 (B) | 76 (B) |
| Fair value estimate | $30.78 | $382.73 |
| Upside to fair value | +46% | +14% |
| Frequency | quarterly | quarterly |
| Market cap | — | $4.1T |
| P/E ratio | — | 16.9 |
Higher yield
CUBB
6.38%
Safer dividend
CUBB
Grade B
Faster growth
CUBB
-1.1%
Better value
CUBB
+46% upside
CUBB vs GOOG — FAQ
Is CUBB or GOOG a better dividend stock?
On the data, CUBB wins more head-to-head categories (3 vs 2). CUBB offers the higher yield (6.38%), while CUBB has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, CUBB or GOOG?
CUBB has the higher forward dividend yield at 6.38%, versus 0.26% for GOOG.
Is CUBB or GOOG safer?
CUBB has the higher dividend-safety score (76/100 vs 76/100), reflecting stronger payout coverage and dividend-growth history.
Is CUBB or GOOG better value right now?
As of Oct 18, 2026, CUBB looks like the better value: its fair-value estimate is 46% above its share price (undervalued). For GOOG, its fair-value estimate is 14% above its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.