DUKB vs GOOG: Which Is the Better Dividend Stock?
As of Oct 18, 2026, DUKB and GOOG are closely matched. DUKB offers the higher yield at 6.76%, GOOG has the higher dividend-safety score, and DUKB looks like the better value (its fair-value estimate is 30% above its share price).
Key facts: DUKB vs GOOG
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Duke Energy Corporation 5.625% (DUKB) has the higher forward dividend yield at 6.76%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades DUKB's dividend safety B (75/100) and GOOG's B (76/100).
- As of Oct 18, 2026, DUKB's fair-value estimate is 30% above its share price and GOOG's fair-value estimate is 14% above its share price, so DUKB looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "DUKB vs GOOG: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/dukb-vs-goog
| Metric | DUKB | GOOG |
|---|---|---|
| Forward yield | 6.76% | 0.26% |
| Annual dividend | $1.41 | $0.88 |
| Payout ratio | — | 4% |
| Years of growth | 0 yr | 1 yr |
| 5-yr dividend growth | 0.0% | — |
| 5-yr total return | -22% | 137% |
| Dividend safety score | 75 (B) | 76 (B) |
| Fair value estimate | $27.01 | $382.73 |
| Upside to fair value | +30% | +14% |
| Frequency | quarterly | quarterly |
| Market cap | — | $4.1T |
| P/E ratio | — | 16.9 |
Higher yield
DUKB
6.76%
Safer dividend
GOOG
Grade B
Faster growth
DUKB
0.0%
Better value
DUKB
+30% upside
DUKB vs GOOG — FAQ
Is DUKB or GOOG a better dividend stock?
DUKB and GOOG are closely matched. DUKB has the higher yield; GOOG scores better on safety.
Which has a higher dividend yield, DUKB or GOOG?
DUKB has the higher forward dividend yield at 6.76%, versus 0.26% for GOOG.
Is DUKB or GOOG safer?
GOOG has the higher dividend-safety score (76/100 vs 75/100), reflecting stronger payout coverage and dividend-growth history.
Is DUKB or GOOG better value right now?
As of Oct 18, 2026, DUKB looks like the better value: its fair-value estimate is 30% above its share price (undervalued). For GOOG, its fair-value estimate is 14% above its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.