GJR vs GOOG: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOG (Alphabet Inc.) screens as the stronger dividend stock, winning 4 of 6 head-to-head metrics. GJR offers the higher yield at 4.65%, GOOG has the higher dividend-safety score, and GOOG looks like the better value (its fair-value estimate is 14% above its share price).
Key facts: GJR vs GOOG
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Strats Trust For Procter & Gambel Security CTF 2006-1 (GJR) has the higher forward dividend yield at 4.65%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades GJR's dividend safety C (59/100) and GOOG's B (76/100).
- As of Oct 18, 2026, GJR's fair-value estimate is 7% above its share price and GOOG's fair-value estimate is 14% above its share price, so GOOG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GJR vs GOOG: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/gjr-vs-goog
| Metric | GJR | GOOG |
|---|---|---|
| Forward yield | 4.65% | 0.26% |
| Annual dividend | $1.12 | $0.88 |
| Payout ratio | — | 4% |
| Years of growth | 0 yr | 1 yr |
| 5-yr dividend growth | 42.0% | — |
| 5-yr total return | 3% | 137% |
| Dividend safety score | 59 (C) | 76 (B) |
| Fair value estimate | $25.70 | $382.73 |
| Upside to fair value | +7% | +14% |
| Frequency | monthly | quarterly |
| Market cap | — | $4.1T |
| P/E ratio | — | 16.9 |
Higher yield
GJR
4.65%
Safer dividend
GOOG
Grade B
Faster growth
GJR
42.0%
Better value
GOOG
+14% upside
GJR vs GOOG — FAQ
Is GJR or GOOG a better dividend stock?
On the data, GOOG wins more head-to-head categories (4 vs 2). GJR offers the higher yield (4.65%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GJR or GOOG?
GJR has the higher forward dividend yield at 4.65%, versus 0.26% for GOOG.
Is GJR or GOOG safer?
GOOG has the higher dividend-safety score (76/100 vs 59/100), reflecting stronger payout coverage and dividend-growth history.
Is GJR or GOOG better value right now?
As of Oct 18, 2026, GOOG looks like the better value: its fair-value estimate is 14% above its share price (fairly valued). For GJR, its fair-value estimate is 7% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.