GOOG vs KMPB: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOG (Alphabet Inc.) screens as the stronger dividend stock, winning 3 of 5 head-to-head metrics. KMPB offers the higher yield at 6.04%, GOOG has the higher dividend-safety score, and GOOG looks like the better value (its fair-value estimate is 14% above its share price).
Key facts: GOOG vs KMPB
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Kemper Corporation 5.875% Fixed (KMPB) has the higher forward dividend yield at 6.04%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and KMPB's B (75/100).
- As of Oct 18, 2026, GOOG's fair-value estimate is 14% above its share price and KMPB's fair-value estimate is 21% below its share price, so GOOG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs KMPB: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/goog-vs-kmpb
| Metric | GOOG | KMPB |
|---|---|---|
| Forward yield | 0.26% | 6.04% |
| Annual dividend | $0.88 | $1.50 |
| Payout ratio | 4% | — |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | 137% | — |
| Dividend safety score | 76 (B) | 75 (B) |
| Fair value estimate | $382.73 | $19.62 |
| Upside to fair value | +14% | -21% |
| Frequency | quarterly | quarterly |
| Market cap | $4.1T | — |
| P/E ratio | 16.9 | — |
Higher yield
KMPB
6.04%
Safer dividend
GOOG
Grade B
Faster growth
GOOG
—
Better value
GOOG
+14% upside
GOOG vs KMPB — FAQ
Is GOOG or KMPB a better dividend stock?
On the data, GOOG wins more head-to-head categories (3 vs 2). KMPB offers the higher yield (6.04%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOG or KMPB?
KMPB has the higher forward dividend yield at 6.04%, versus 0.26% for GOOG.
Is GOOG or KMPB safer?
GOOG has the higher dividend-safety score (76/100 vs 75/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or KMPB better value right now?
As of Oct 18, 2026, GOOG looks like the better value: its fair-value estimate is 14% above its share price (fairly valued). For KMPB, its fair-value estimate is 21% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.