GOOG vs MCS: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOG (Alphabet Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. MCS offers the higher yield at 1.28%, GOOG has the higher dividend-safety score, and GOOG looks like the better value (its fair-value estimate is 14% above its share price).
Key facts: GOOG vs MCS
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, The Marcus Corporation (MCS) has the higher forward dividend yield at 1.28%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and MCS's C (65/100).
- By SmarterDividends' count as of Oct 18, 2026, GOOG has raised its dividend for 1 consecutive years and MCS for 3.
- As of Oct 18, 2026, GOOG pays out 4% of its earnings as dividends and MCS pays out 43%.
- As of Oct 18, 2026, GOOG's fair-value estimate is 14% above its share price and MCS's fair-value estimate is 62% below its share price, so GOOG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs MCS: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/goog-vs-mcs
| Metric | GOOG | MCS |
|---|---|---|
| Forward yield | 0.26% | 1.28% |
| Annual dividend | $0.88 | $0.36 |
| Payout ratio | 4% | 43% |
| Years of growth | 1 yr | 3 yr |
| 5-yr dividend growth | — | -15.1% |
| 5-yr total return | 137% | 60% |
| Dividend safety score | 76 (B) | 65 (C) |
| Fair value estimate | $382.73 | $10.54 |
| Upside to fair value | +14% | -62% |
| Frequency | quarterly | quarterly |
| Market cap | $4.1T | $863.9M |
| P/E ratio | 16.9 | 37.9 |
Higher yield
MCS
1.28%
Safer dividend
GOOG
Grade B
Faster growth
MCS
-15.1%
Better value
GOOG
+14% upside
GOOG vs MCS — FAQ
Is GOOG or MCS a better dividend stock?
On the data, GOOG wins more head-to-head categories (5 vs 2). MCS offers the higher yield (1.28%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOG or MCS?
MCS has the higher forward dividend yield at 1.28%, versus 0.26% for GOOG.
Is GOOG or MCS safer?
GOOG has the higher dividend-safety score (76/100 vs 65/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or MCS better value right now?
As of Oct 18, 2026, GOOG looks like the better value: its fair-value estimate is 14% above its share price (fairly valued). For MCS, its fair-value estimate is 62% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.