GOOG vs NRUC: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOG (Alphabet Inc.) screens as the stronger dividend stock, winning 4 of 6 head-to-head metrics. NRUC offers the higher yield at 6.77%, GOOG has the higher dividend-safety score, and GOOG looks like the better value (its fair-value estimate is 14% above its share price).
Key facts: GOOG vs NRUC
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, National Rural Utilities Cooper (NRUC) has the higher forward dividend yield at 6.77%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and NRUC's B (68/100).
- As of Oct 18, 2026, GOOG's fair-value estimate is 14% above its share price and NRUC's fair-value estimate is 11% below its share price, so GOOG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs NRUC: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/goog-vs-nruc
| Metric | GOOG | NRUC |
|---|---|---|
| Forward yield | 0.26% | 6.77% |
| Annual dividend | $0.88 | $1.38 |
| Payout ratio | 4% | — |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | 0.0% |
| 5-yr total return | 137% | -24% |
| Dividend safety score | 76 (B) | 68 (B) |
| Fair value estimate | $382.73 | $18.01 |
| Upside to fair value | +14% | -11% |
| Frequency | quarterly | quarterly |
| Market cap | $4.1T | — |
| P/E ratio | 16.9 | — |
Higher yield
NRUC
6.77%
Safer dividend
GOOG
Grade B
Faster growth
NRUC
0.0%
Better value
GOOG
+14% upside
GOOG vs NRUC — FAQ
Is GOOG or NRUC a better dividend stock?
On the data, GOOG wins more head-to-head categories (4 vs 2). NRUC offers the higher yield (6.77%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOG or NRUC?
NRUC has the higher forward dividend yield at 6.77%, versus 0.26% for GOOG.
Is GOOG or NRUC safer?
GOOG has the higher dividend-safety score (76/100 vs 68/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or NRUC better value right now?
As of Oct 18, 2026, GOOG looks like the better value: its fair-value estimate is 14% above its share price (fairly valued). For NRUC, its fair-value estimate is 11% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.