GOOG vs PRH: Which Is the Better Dividend Stock?
As of Oct 18, 2026, PRH (Prudential Financial, Inc. JR SUB NT 53) screens as the stronger dividend stock, winning 3 of 5 head-to-head metrics. PRH offers the higher yield at 7.27%, GOOG has the higher dividend-safety score, and PRH looks like the better value (its fair-value estimate is 46% above its share price).
Key facts: GOOG vs PRH
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Prudential Financial, Inc. JR SUB NT 53 (PRH) has the higher forward dividend yield at 7.27%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and PRH's C (63/100).
- As of Oct 18, 2026, GOOG's fair-value estimate is 14% above its share price and PRH's fair-value estimate is 46% above its share price, so PRH looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs PRH: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/goog-vs-prh
| Metric | GOOG | PRH |
|---|---|---|
| Forward yield | 0.26% | 7.27% |
| Annual dividend | $0.88 | $1.49 |
| Payout ratio | 4% | — |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | 137% | — |
| Dividend safety score | 76 (B) | 63 (C) |
| Fair value estimate | $382.73 | $29.88 |
| Upside to fair value | +14% | +46% |
| Frequency | quarterly | quarterly |
| Market cap | $4.1T | — |
| P/E ratio | 16.9 | — |
Higher yield
PRH
7.27%
Safer dividend
GOOG
Grade B
Faster growth
GOOG
—
Better value
PRH
+46% upside
GOOG vs PRH — FAQ
Is GOOG or PRH a better dividend stock?
On the data, PRH wins more head-to-head categories (3 vs 2). PRH offers the higher yield (7.27%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOG or PRH?
PRH has the higher forward dividend yield at 7.27%, versus 0.26% for GOOG.
Is GOOG or PRH safer?
GOOG has the higher dividend-safety score (76/100 vs 63/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or PRH better value right now?
As of Oct 18, 2026, PRH looks like the better value: its fair-value estimate is 46% above its share price (undervalued). For GOOG, its fair-value estimate is 14% above its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.