GOOG vs PRS: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOG and PRS are closely matched. PRS offers the higher yield at 7.12%, PRS has the higher dividend-safety score, and GOOG looks like the better value (its fair-value estimate is 14% above its share price).
Key facts: GOOG vs PRS
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Prudential Financial, Inc. 5.62 (PRS) has the higher forward dividend yield at 7.12%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and PRS's B (78/100).
- As of Oct 18, 2026, GOOG's fair-value estimate is 14% above its share price and PRS's fair-value estimate is 1% above its share price, so GOOG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs PRS: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/goog-vs-prs
| Metric | GOOG | PRS |
|---|---|---|
| Forward yield | 0.26% | 7.12% |
| Annual dividend | $0.88 | $1.41 |
| Payout ratio | 4% | — |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | 0.0% |
| 5-yr total return | 137% | -25% |
| Dividend safety score | 76 (B) | 78 (B) |
| Fair value estimate | $382.73 | $20.01 |
| Upside to fair value | +14% | +1% |
| Frequency | quarterly | quarterly |
| Market cap | $4.1T | — |
| P/E ratio | 16.9 | — |
Higher yield
PRS
7.12%
Safer dividend
PRS
Grade B
Faster growth
PRS
0.0%
Better value
GOOG
+14% upside
GOOG vs PRS — FAQ
Is GOOG or PRS a better dividend stock?
GOOG and PRS are closely matched. PRS has the higher yield; PRS scores better on safety.
Which has a higher dividend yield, GOOG or PRS?
PRS has the higher forward dividend yield at 7.12%, versus 0.26% for GOOG.
Is GOOG or PRS safer?
PRS has the higher dividend-safety score (78/100 vs 76/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or PRS better value right now?
As of Oct 18, 2026, GOOG looks like the better value: its fair-value estimate is 14% above its share price (fairly valued). For PRS, its fair-value estimate is 1% above its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.