GOOG vs SFB: Which Is the Better Dividend Stock?
As of Oct 18, 2026, SFB (Stifel Financial Corporation 5.) screens as the stronger dividend stock, winning 3 of 4 head-to-head metrics. SFB offers the higher yield at 5.43%, GOOG has the higher dividend-safety score, and SFB looks like the better value (its fair-value estimate is 24% above its share price).
Key facts: GOOG vs SFB
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Stifel Financial Corporation 5. (SFB) has the higher forward dividend yield at 5.43%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, GOOG's fair-value estimate is 14% above its share price and SFB's fair-value estimate is 24% above its share price, so SFB looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs SFB: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/goog-vs-sfb
| Metric | GOOG | SFB |
|---|---|---|
| Forward yield | 0.26% | 5.43% |
| Annual dividend | $0.88 | $0.98 |
| Payout ratio | 4% | — |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | 137% | — |
| Dividend safety score | 76 (B) | — |
| Fair value estimate | $382.73 | $22.33 |
| Upside to fair value | +14% | +24% |
| Frequency | quarterly | quarterly |
| Market cap | $4.1T | — |
| P/E ratio | 16.9 | — |
Higher yield
SFB
5.43%
Safer dividend
GOOG
Grade B
Faster growth
GOOG
—
Better value
SFB
+24% upside
GOOG vs SFB — FAQ
Is GOOG or SFB a better dividend stock?
On the data, SFB wins more head-to-head categories (3 vs 1). SFB offers the higher yield (5.43%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOG or SFB?
SFB has the higher forward dividend yield at 5.43%, versus 0.26% for GOOG.
Is GOOG or SFB safer?
Compare each stock's payout ratio, growth streak and cut history on its detail page to judge safety.
Is GOOG or SFB better value right now?
As of Oct 18, 2026, SFB looks like the better value: its fair-value estimate is 24% above its share price (undervalued). For GOOG, its fair-value estimate is 14% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.