GOOG vs SOJC: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOG and SOJC are closely matched. SOJC offers the higher yield at 7.06%, GOOG has the higher dividend-safety score, and SOJC looks like the better value (its fair-value estimate is 166% above its share price).
Key facts: GOOG vs SOJC
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, The Southern Company JR 2017B NT 77 (SOJC) has the higher forward dividend yield at 7.06%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and SOJC's B (73/100).
- As of Oct 18, 2026, GOOG's fair-value estimate is 14% above its share price and SOJC's fair-value estimate is 166% above its share price, so SOJC looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs SOJC: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/goog-vs-sojc
| Metric | GOOG | SOJC |
|---|---|---|
| Forward yield | 0.26% | 7.06% |
| Annual dividend | $0.88 | $2.30 |
| Payout ratio | 4% | — |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | -0.2% |
| 5-yr total return | 137% | -29% |
| Dividend safety score | 76 (B) | 73 (B) |
| Fair value estimate | $382.73 | $49.38 |
| Upside to fair value | +14% | +166% |
| Frequency | quarterly | quarterly |
| Market cap | $4.1T | — |
| P/E ratio | 16.9 | 22.1 |
Higher yield
SOJC
7.06%
Safer dividend
GOOG
Grade B
Faster growth
SOJC
-0.2%
Better value
SOJC
+166% upside
GOOG vs SOJC — FAQ
Is GOOG or SOJC a better dividend stock?
GOOG and SOJC are closely matched. SOJC has the higher yield; GOOG scores better on safety.
Which has a higher dividend yield, GOOG or SOJC?
SOJC has the higher forward dividend yield at 7.06%, versus 0.26% for GOOG.
Is GOOG or SOJC safer?
GOOG has the higher dividend-safety score (76/100 vs 73/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or SOJC better value right now?
As of Oct 18, 2026, SOJC looks like the better value: its fair-value estimate is 166% above its share price (undervalued). For GOOG, its fair-value estimate is 14% above its share price.
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