GOOGL vs SGA: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOGL (Alphabet Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. SGA offers the higher yield at 11.99%, GOOGL has the higher dividend-safety score, and SGA looks like the better value (its fair-value estimate is 71% above its share price).
Key facts: GOOGL vs SGA
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Saga Communications, Inc. (SGA) has the higher forward dividend yield at 11.99%, versus 0.26% for Alphabet Inc. (GOOGL).
- As of Oct 18, 2026, SmarterDividends grades GOOGL's dividend safety B (76/100) and SGA's C (60/100).
- As of Oct 18, 2026, GOOGL's fair-value estimate is 9% above its share price and SGA's fair-value estimate is 71% above its share price, so SGA looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOGL vs SGA: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/googl-vs-sga
| Metric | GOOGL | SGA |
|---|---|---|
| Forward yield | 0.26% | 11.99% |
| Annual dividend | $0.88 | $1.00 |
| Payout ratio | 4% | 2000% |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | -4.8% |
| 5-yr total return | 140% | -65% |
| Dividend safety score | 76 (B) | 60 (C) |
| Fair value estimate | $371.32 | $14.21 |
| Upside to fair value | +9% | +71% |
| Frequency | quarterly | quarterly |
| Market cap | $4.2T | $52.9M |
| P/E ratio | 17.1 | — |
Higher yield
SGA
11.99%
Safer dividend
GOOGL
Grade B
Faster growth
SGA
-4.8%
Better value
SGA
+71% upside
GOOGL vs SGA — FAQ
Is GOOGL or SGA a better dividend stock?
On the data, GOOGL wins more head-to-head categories (4 vs 3). SGA offers the higher yield (11.99%), while GOOGL has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOGL or SGA?
SGA has the higher forward dividend yield at 11.99%, versus 0.26% for GOOGL.
Is GOOGL or SGA safer?
GOOGL has the higher dividend-safety score (76/100 vs 60/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOGL or SGA better value right now?
As of Oct 18, 2026, SGA looks like the better value: its fair-value estimate is 71% above its share price (undervalued). For GOOGL, its fair-value estimate is 9% above its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.