GOOG vs SGA: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOG (Alphabet Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. SGA offers the higher yield at 11.99%, GOOG has the higher dividend-safety score, and SGA looks like the better value (its fair-value estimate is 71% above its share price).
Key facts: GOOG vs SGA
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Saga Communications, Inc. (SGA) has the higher forward dividend yield at 11.99%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and SGA's C (60/100).
- As of Oct 18, 2026, GOOG's fair-value estimate is 14% above its share price and SGA's fair-value estimate is 71% above its share price, so SGA looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs SGA: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/goog-vs-sga
| Metric | GOOG | SGA |
|---|---|---|
| Forward yield | 0.26% | 11.99% |
| Annual dividend | $0.88 | $1.00 |
| Payout ratio | 4% | 2000% |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | -4.8% |
| 5-yr total return | 137% | -65% |
| Dividend safety score | 76 (B) | 60 (C) |
| Fair value estimate | $382.73 | $14.21 |
| Upside to fair value | +14% | +71% |
| Frequency | quarterly | quarterly |
| Market cap | $4.1T | $52.9M |
| P/E ratio | 16.9 | — |
Higher yield
SGA
11.99%
Safer dividend
GOOG
Grade B
Faster growth
SGA
-4.8%
Better value
SGA
+71% upside
GOOG vs SGA — FAQ
Is GOOG or SGA a better dividend stock?
On the data, GOOG wins more head-to-head categories (4 vs 3). SGA offers the higher yield (11.99%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOG or SGA?
SGA has the higher forward dividend yield at 11.99%, versus 0.26% for GOOG.
Is GOOG or SGA safer?
GOOG has the higher dividend-safety score (76/100 vs 60/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or SGA better value right now?
As of Oct 18, 2026, SGA looks like the better value: its fair-value estimate is 71% above its share price (undervalued). For GOOG, its fair-value estimate is 14% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.