GUG vs V: Which Is the Better Dividend Stock?
As of September 2026, V (Visa Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. GUG offers the higher yield at 10.21%, V has the higher dividend-safety score, and GUG trades at the larger discount to fair value (+13%).
| Metric | GUG | V |
|---|---|---|
| Forward yield | 10.21% | 0.74% |
| Annual dividend | $1.43 | $2.68 |
| Payout ratio | 86% | 22% |
| Years of growth | 0 yr | 17 yr |
| 5-yr dividend growth | — | 14.9% |
| 5-yr total return | -27% | 74% |
| Dividend safety score | 72 (B) | 93 (A) |
| Fair value estimate | $16.44 | $352.78 |
| Upside to fair value | +13% | -4% |
| Frequency | monthly | quarterly |
| Market cap | $455.0M | $686.5B |
| P/E ratio | 8.4 | 31.1 |
Higher yield
GUG
10.21%
Safer dividend
V
Grade A
Faster growth
V
14.9%
Better value
GUG
+13% upside
GUG vs V — FAQ
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