SmarterDividends

GUG vs JPM: Which Is the Better Dividend Stock?

As of September 2026, JPM (JPMorgan Chase & Co.) screens as the stronger dividend stock, winning 6 of 7 head-to-head metrics. GUG offers the higher yield at 10.21%, JPM has the higher dividend-safety score, and JPM trades at the larger discount to fair value (+81%).

MetricGUGJPM
Forward yield10.21%1.96%
Annual dividend$1.43$6.60
Payout ratio86%26%
Years of growth0 yr15 yr
5-yr dividend growth9.0%
5-yr total return-27%106%
Dividend safety score72 (B)82 (A)
Fair value estimate$16.44$632.41
Upside to fair value+13%+81%
Frequencymonthlyquarterly
Market cap$455.0M$896.8B
P/E ratio8.414.5

Higher yield

GUG

10.21%

Safer dividend

JPM

Grade A

Faster growth

JPM

9.0%

Better value

JPM

+81% upside

GUG vs JPM — FAQ

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