GUG vs HSBC: Which Is the Better Dividend Stock?
As of September 2026, HSBC (HSBC Holdings plc) screens as the stronger dividend stock, winning 4 of 5 head-to-head metrics. GUG offers the higher yield at 10.21%, GUG has the higher dividend-safety score, and HSBC trades at the larger discount to fair value (+36%).
| Metric | GUG | HSBC |
|---|---|---|
| Forward yield | 10.21% | 3.74% |
| Annual dividend | $1.43 | $3.75 |
| Payout ratio | 86% | 54% |
| Years of growth | 0 yr | 0 yr |
| 5-yr dividend growth | — | -13.8% |
| 5-yr total return | -27% | 239% |
| Dividend safety score | 72 (B) | 72 (B) |
| Fair value estimate | $16.44 | $138.49 |
| Upside to fair value | +13% | +36% |
| Frequency | monthly | quarterly |
| Market cap | $455.0M | $343.1B |
| P/E ratio | 8.4 | 14.3 |
Higher yield
GUG
10.21%
Safer dividend
GUG
Grade B
Faster growth
HSBC
-13.8%
Better value
HSBC
+36% upside
GUG vs HSBC — FAQ
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