NGVC vs PG: Which Is the Better Dividend Stock?
As of Oct 18, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. PG offers the higher yield at 2.73%, PG has the higher dividend-safety score, and PG looks like the better value (its fair-value estimate is 25% below its share price).
Key facts: NGVC vs PG
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, The Procter & Gamble Company (PG) has the higher forward dividend yield at 2.73%, versus 1.96% for Natural Grocers by Vitamin Cottage, Inc. (NGVC).
- As of Oct 18, 2026, SmarterDividends grades NGVC's dividend safety B (75/100) and PG's A (92/100).
- By SmarterDividends' count as of Oct 18, 2026, NGVC has raised its dividend for 2 consecutive years and PG for 42.
- As of Oct 18, 2026, NGVC pays out 28% of its earnings as dividends and PG pays out 64%.
- As of Oct 18, 2026, NGVC's fair-value estimate is 48% below its share price and PG's fair-value estimate is 25% below its share price, so PG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "NGVC vs PG: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/ngvc-vs-pg
| Metric | NGVC | PG |
|---|---|---|
| Forward yield | 1.96% | 2.73% |
| Annual dividend | $0.60 | $4.35 |
| Payout ratio | 28% | 64% |
| Years of growth | 2 yr | 42 yr |
| 5-yr dividend growth | 12.7% | 6.0% |
| 5-yr total return | 138% | 10% |
| Dividend safety score | 75 (B) | 92 (A) |
| Fair value estimate | $15.97 | $120.24 |
| Upside to fair value | -48% | -25% |
| Frequency | quarterly | quarterly |
| Market cap | $705.4M | $370.4B |
| P/E ratio | 14.9 | 24.1 |
Higher yield
PG
2.73%
Safer dividend
PG
Grade A
Faster growth
NGVC
12.7%
Better value
PG
-25% upside
NGVC vs PG — FAQ
Is NGVC or PG a better dividend stock?
On the data, PG wins more head-to-head categories (5 vs 3). PG offers the higher yield (2.73%), while PG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, NGVC or PG?
PG has the higher forward dividend yield at 2.73%, versus 1.96% for NGVC.
Is NGVC or PG safer?
PG has the higher dividend-safety score (92/100 vs 75/100), reflecting stronger payout coverage and dividend-growth history.
Is NGVC or PG better value right now?
As of Oct 18, 2026, PG looks like the better value: its fair-value estimate is 25% below its share price (overvalued). For NGVC, its fair-value estimate is 48% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.