SmarterDividends

BABA vs SGHC: Which Is the Better Dividend Stock?

As of Oct 18, 2026, SGHC (Super Group (SGHC) Limited) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. SGHC offers the higher yield at 1.80%, SGHC has the higher dividend-safety score, and BABA looks like the better value (its fair-value estimate is 1% below its share price).

Key facts: BABA vs SGHC

Data as of · Source: SmarterDividends data

  • As of Oct 18, 2026, Super Group (SGHC) Limited (SGHC) has the higher forward dividend yield at 1.80%, versus 0.96% for Alibaba Group Holding Limited (BABA).
  • As of Oct 18, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and SGHC's C (60/100).
  • By SmarterDividends' count as of Oct 18, 2026, BABA has raised its dividend for 2 consecutive years and SGHC for 0.
  • As of Oct 18, 2026, BABA pays out 25% of its earnings as dividends and SGHC pays out 18%.
  • As of Oct 18, 2026, BABA's fair-value estimate is 1% below its share price and SGHC's fair-value estimate is 9% below its share price, so BABA looks like the better value of the two on SmarterDividends' blended model.
Cite this page

SmarterDividends, "BABA vs SGHC: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/baba-vs-sghc

MetricBABASGHC
Forward yield0.96%1.80%
Annual dividend$1.05$0.20
Payout ratio25%18%
Years of growth2 yr0 yr
5-yr dividend growth——
5-yr total return-14%6%
Dividend safety score58 (C)60 (C)
Fair value estimate$107.90$10.11
Upside to fair value-1%-9%
Frequencyannualquarterly
Market cap$271.4B$5.6B
P/E ratio26.415.4

Higher yield

SGHC

1.80%

Safer dividend

SGHC

Grade C

Faster growth

BABA

—

Better value

BABA

-1% upside

BABA vs SGHC — FAQ

Is BABA or SGHC a better dividend stock?

On the data, SGHC wins more head-to-head categories (4 vs 3). SGHC offers the higher yield (1.80%), while SGHC has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.

Which has a higher dividend yield, BABA or SGHC?

SGHC has the higher forward dividend yield at 1.80%, versus 0.96% for BABA.

Is BABA or SGHC safer?

SGHC has the higher dividend-safety score (60/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.

Is BABA or SGHC better value right now?

As of Oct 18, 2026, BABA looks like the better value: its fair-value estimate is 1% below its share price (fairly valued). For SGHC, its fair-value estimate is 9% below its share price.

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.