BABA vs SGHC: Which Is the Better Dividend Stock?
As of Oct 18, 2026, SGHC (Super Group (SGHC) Limited) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. SGHC offers the higher yield at 1.80%, SGHC has the higher dividend-safety score, and BABA looks like the better value (its fair-value estimate is 1% below its share price).
Key facts: BABA vs SGHC
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Super Group (SGHC) Limited (SGHC) has the higher forward dividend yield at 1.80%, versus 0.96% for Alibaba Group Holding Limited (BABA).
- As of Oct 18, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and SGHC's C (60/100).
- By SmarterDividends' count as of Oct 18, 2026, BABA has raised its dividend for 2 consecutive years and SGHC for 0.
- As of Oct 18, 2026, BABA pays out 25% of its earnings as dividends and SGHC pays out 18%.
- As of Oct 18, 2026, BABA's fair-value estimate is 1% below its share price and SGHC's fair-value estimate is 9% below its share price, so BABA looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs SGHC: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/baba-vs-sghc
| Metric | BABA | SGHC |
|---|---|---|
| Forward yield | 0.96% | 1.80% |
| Annual dividend | $1.05 | $0.20 |
| Payout ratio | 25% | 18% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | -14% | 6% |
| Dividend safety score | 58 (C) | 60 (C) |
| Fair value estimate | $107.90 | $10.11 |
| Upside to fair value | -1% | -9% |
| Frequency | annual | quarterly |
| Market cap | $271.4B | $5.6B |
| P/E ratio | 26.4 | 15.4 |
Higher yield
SGHC
1.80%
Safer dividend
SGHC
Grade C
Faster growth
BABA
—
Better value
BABA
-1% upside
BABA vs SGHC — FAQ
Is BABA or SGHC a better dividend stock?
On the data, SGHC wins more head-to-head categories (4 vs 3). SGHC offers the higher yield (1.80%), while SGHC has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or SGHC?
SGHC has the higher forward dividend yield at 1.80%, versus 0.96% for BABA.
Is BABA or SGHC safer?
SGHC has the higher dividend-safety score (60/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or SGHC better value right now?
As of Oct 18, 2026, BABA looks like the better value: its fair-value estimate is 1% below its share price (fairly valued). For SGHC, its fair-value estimate is 9% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.


