SmarterDividends

HD vs RUSHB: Which Is the Better Dividend Stock?

As of Oct 18, 2026, HD and RUSHB are closely matched. HD offers the higher yield at 3.01%, HD has the higher dividend-safety score, and RUSHB looks like the better value (its fair-value estimate is 1% above its share price).

Key facts: HD vs RUSHB

Data as of · Source: SmarterDividends data

  • As of Oct 18, 2026, The Home Depot, Inc. (HD) has the higher forward dividend yield at 3.01%, versus 0.98% for Rush Enterprises, Inc. (RUSHB).
  • As of Oct 18, 2026, SmarterDividends grades HD's dividend safety A (85/100) and RUSHB's A (83/100).
  • By SmarterDividends' count as of Oct 18, 2026, HD has raised its dividend for 16 consecutive years and RUSHB for 7.
  • As of Oct 18, 2026, HD pays out 65% of its earnings as dividends and RUSHB pays out 23%.
  • As of Oct 18, 2026, HD's fair-value estimate is 14% below its share price and RUSHB's fair-value estimate is 1% above its share price, so RUSHB looks like the better value of the two on SmarterDividends' blended model.
Cite this page

SmarterDividends, "HD vs RUSHB: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/hd-vs-rushb

MetricHDRUSHB
Forward yield3.01%0.98%
Annual dividend$9.32$0.56
Payout ratio65%23%
Years of growth16 yr7 yr
5-yr dividend growth8.9%25.6%
5-yr total return-23%165%
Dividend safety score85 (A)83 (A)
Fair value estimate$266.02$57.74
Upside to fair value-14%+1%
Frequencyquarterlyquarterly
Market cap$308.9B$6.7B
P/E ratio21.726.0

Higher yield

HD

3.01%

Safer dividend

HD

Grade A

Faster growth

RUSHB

25.6%

Better value

RUSHB

+1% upside

HD vs RUSHB — FAQ

Is HD or RUSHB a better dividend stock?

HD and RUSHB are closely matched. HD has the higher yield; HD scores better on safety.

Which has a higher dividend yield, HD or RUSHB?

HD has the higher forward dividend yield at 3.01%, versus 0.98% for RUSHB.

Is HD or RUSHB safer?

HD has the higher dividend-safety score (85/100 vs 83/100), reflecting stronger payout coverage and dividend-growth history.

Is HD or RUSHB better value right now?

As of Oct 18, 2026, RUSHB looks like the better value: its fair-value estimate is 1% above its share price (fairly valued). For HD, its fair-value estimate is 14% below its share price.

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.