LAD vs TOYOF: Which Is the Better Dividend Stock?
As of Oct 18, 2026, LAD (Lithia Motors, Inc.) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. TOYOF offers the higher yield at 3.40%, LAD has the higher dividend-safety score, and LAD looks like the better value (its fair-value estimate is 167% above its share price).
Key facts: LAD vs TOYOF
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Toyota Motor Corporation (TOYOF) has the higher forward dividend yield at 3.40%, versus 0.95% for Lithia Motors, Inc. (LAD).
- As of Oct 18, 2026, SmarterDividends grades LAD's dividend safety A (80/100) and TOYOF's C (51/100).
- By SmarterDividends' count as of Oct 18, 2026, LAD has raised its dividend for 15 consecutive years and TOYOF for 3.
- As of Oct 18, 2026, LAD pays out 7% of its earnings as dividends and TOYOF pays out 27%.
- As of Oct 18, 2026, LAD's fair-value estimate is 167% above its share price and TOYOF's fair-value estimate is 90% above its share price, so LAD looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "LAD vs TOYOF: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/lad-vs-toyof
| Metric | LAD | TOYOF |
|---|---|---|
| Forward yield | 0.95% | 3.40% |
| Annual dividend | $2.80 | $0.63 |
| Payout ratio | 7% | 27% |
| Years of growth | 15 yr | 3 yr |
| 5-yr dividend growth | 12.3% | 8.4% |
| 5-yr total return | 1% | 4% |
| Dividend safety score | 80 (A) | 51 (C) |
| Fair value estimate | $788.71 | $35.27 |
| Upside to fair value | +167% | +90% |
| Frequency | quarterly | semiannual |
| Market cap | $6.5B | $219.1B |
| P/E ratio | 9.8 | 8.2 |
Higher yield
TOYOF
3.40%
Safer dividend
LAD
Grade A
Faster growth
LAD
12.3%
Better value
LAD
+167% upside
LAD vs TOYOF — FAQ
Is LAD or TOYOF a better dividend stock?
On the data, LAD wins more head-to-head categories (6 vs 2). TOYOF offers the higher yield (3.40%), while LAD has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, LAD or TOYOF?
TOYOF has the higher forward dividend yield at 3.40%, versus 0.95% for LAD.
Is LAD or TOYOF safer?
LAD has the higher dividend-safety score (80/100 vs 51/100), reflecting stronger payout coverage and dividend-growth history.
Is LAD or TOYOF better value right now?
As of Oct 18, 2026, LAD looks like the better value: its fair-value estimate is 167% above its share price (undervalued). For TOYOF, its fair-value estimate is 90% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.