RICK vs TOYOF: Which Is the Better Dividend Stock?
As of Oct 18, 2026, RICK and TOYOF are closely matched. TOYOF offers the higher yield at 3.40%, RICK has the higher dividend-safety score, and TOYOF looks like the better value (its fair-value estimate is 90% above its share price).
Key facts: RICK vs TOYOF
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Toyota Motor Corporation (TOYOF) has the higher forward dividend yield at 3.40%, versus 1.25% for RCI Hospitality Holdings, Inc. (RICK).
- As of Oct 18, 2026, SmarterDividends grades RICK's dividend safety B (78/100) and TOYOF's C (51/100).
- By SmarterDividends' count as of Oct 18, 2026, RICK has raised its dividend for 7 consecutive years and TOYOF for 3.
- As of Oct 18, 2026, RICK pays out 23% of its earnings as dividends and TOYOF pays out 27%.
- As of Oct 18, 2026, RICK's fair-value estimate is 11% below its share price and TOYOF's fair-value estimate is 90% above its share price, so TOYOF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "RICK vs TOYOF: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/rick-vs-toyof
| Metric | RICK | TOYOF |
|---|---|---|
| Forward yield | 1.25% | 3.40% |
| Annual dividend | $0.32 | $0.63 |
| Payout ratio | 23% | 27% |
| Years of growth | 7 yr | 3 yr |
| 5-yr dividend growth | 13.3% | 8.4% |
| 5-yr total return | -59% | 4% |
| Dividend safety score | 78 (B) | 51 (C) |
| Fair value estimate | $22.78 | $35.27 |
| Upside to fair value | -11% | +90% |
| Frequency | quarterly | semiannual |
| Market cap | $196.4M | $219.1B |
| P/E ratio | — | 8.2 |
Higher yield
TOYOF
3.40%
Safer dividend
RICK
Grade B
Faster growth
RICK
13.3%
Better value
TOYOF
+90% upside
RICK vs TOYOF — FAQ
Is RICK or TOYOF a better dividend stock?
RICK and TOYOF are closely matched. TOYOF has the higher yield; RICK scores better on safety.
Which has a higher dividend yield, RICK or TOYOF?
TOYOF has the higher forward dividend yield at 3.40%, versus 1.25% for RICK.
Is RICK or TOYOF safer?
RICK has the higher dividend-safety score (78/100 vs 51/100), reflecting stronger payout coverage and dividend-growth history.
Is RICK or TOYOF better value right now?
As of Oct 18, 2026, TOYOF looks like the better value: its fair-value estimate is 90% above its share price (undervalued). For RICK, its fair-value estimate is 11% below its share price.
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