AD vs GOOG: Which Is the Better Dividend Stock?
As of Nov 8, 2026, AD and GOOG are closely matched. GOOG offers the higher yield at 0.31%, GOOG has the higher dividend-safety score, and AD looks like the better value (its fair-value estimate is 175% above its share price).
Key facts: AD vs GOOG
Data as of · Source: SmarterDividends data
- As of Nov 8, 2026, SmarterDividends grades AD's dividend safety D (46/100) and GOOG's B (76/100).
- As of Nov 8, 2026, AD's fair-value estimate is 175% above its share price and GOOG's fair-value estimate is 6% below its share price, so AD looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "AD vs GOOG: Dividend Yield, Safety & Value Compared," updated Nov 8, 2026, https://smarterdividends.com/compare/ad-vs-goog
| Metric | AD | GOOG |
|---|---|---|
| Forward yield | — | 0.31% |
| Annual dividend | $21.25 | $0.88 |
| Payout ratio | 0% | 4% |
| Years of growth | 0 yr | 1 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | 3% | 99% |
| Dividend safety score | 46 (D) | 76 (B) |
| Fair value estimate | $82.57 | $265.93 |
| Upside to fair value | +175% | -6% |
| Frequency | semiannual | quarterly |
| Market cap | $2.6B | $3.5T |
| P/E ratio | 4.2 | 14.8 |
Higher yield
GOOG
0.31%
Safer dividend
GOOG
Grade B
Faster growth
AD
—
Better value
AD
+175% upside
AD vs GOOG — FAQ
Is AD or GOOG a better dividend stock?
AD and GOOG are closely matched. GOOG has the higher yield; GOOG scores better on safety.
Which has a higher dividend yield, AD or GOOG?
GOOG has the higher forward dividend yield at 0.31%, versus — for AD.
Is AD or GOOG safer?
GOOG has the higher dividend-safety score (76/100 vs 46/100), reflecting stronger payout coverage and dividend-growth history.
Is AD or GOOG better value right now?
As of Nov 8, 2026, AD looks like the better value: its fair-value estimate is 175% above its share price (undervalued). For GOOG, its fair-value estimate is 6% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.