ASB vs HSBC: Which Is the Better Dividend Stock?
As of August 2026, ASB (Associated Banc-Corp) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. HSBC offers the higher yield at 3.60%, ASB has the higher dividend-safety score, and ASB trades at the larger discount to fair value (+49%).
| Metric | ASB | HSBC |
|---|---|---|
| Forward yield | 3.11% | 3.60% |
| Annual dividend | $0.96 | $3.75 |
| Payout ratio | 33% | 54% |
| Years of growth | 14 yr | 0 yr |
| 5-yr dividend growth | 5.3% | -13.8% |
| 5-yr total return | 44% | 298% |
| Dividend safety score | 84 (A) | 72 (B) |
| Fair value estimate | $46.09 | $135.81 |
| Upside to fair value | +49% | +30% |
| Frequency | quarterly | quarterly |
| Market cap | $5.8B | $357.0B |
| P/E ratio | 10.8 | 14.9 |
Higher yield
HSBC
3.60%
Safer dividend
ASB
Grade A
Faster growth
ASB
5.3%
Better value
ASB
+49% upside
ASB vs HSBC — FAQ
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