ASB vs HSBC: Which Is the Better Dividend Stock?
As of Oct 18, 2026, ASB (Associated Banc-Corp) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. HSBC offers the higher yield at 3.97%, ASB has the higher dividend-safety score, and ASB looks like the better value (its fair-value estimate is 66% above its share price).
Key facts: ASB vs HSBC
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, HSBC Holdings plc (HSBC) has the higher forward dividend yield at 3.97%, versus 3.31% for Associated Banc-Corp (ASB).
- As of Oct 18, 2026, SmarterDividends grades ASB's dividend safety A (87/100) and HSBC's B (72/100).
- By SmarterDividends' count as of Oct 18, 2026, ASB has raised its dividend for 14 consecutive years and HSBC for 0.
- As of Oct 18, 2026, ASB pays out 33% of its earnings as dividends and HSBC pays out 54%.
- As of Oct 18, 2026, ASB's fair-value estimate is 66% above its share price and HSBC's fair-value estimate is 44% above its share price, so ASB looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "ASB vs HSBC: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/asb-vs-hsbc
| Metric | ASB | HSBC |
|---|---|---|
| Forward yield | 3.31% | 3.97% |
| Annual dividend | $0.96 | $3.75 |
| Payout ratio | 33% | 54% |
| Years of growth | 14 yr | 0 yr |
| 5-yr dividend growth | 5.3% | -13.8% |
| 5-yr total return | 32% | 242% |
| Dividend safety score | 87 (A) | 72 (B) |
| Fair value estimate | $48.16 | $135.99 |
| Upside to fair value | +66% | +44% |
| Frequency | quarterly | quarterly |
| Market cap | $5.5B | $323.4B |
| P/E ratio | 10.1 | 13.5 |
Higher yield
HSBC
3.97%
Safer dividend
ASB
Grade A
Faster growth
ASB
5.3%
Better value
ASB
+66% upside
ASB vs HSBC — FAQ
Is ASB or HSBC a better dividend stock?
On the data, ASB wins more head-to-head categories (5 vs 3). HSBC offers the higher yield (3.97%), while ASB has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, ASB or HSBC?
HSBC has the higher forward dividend yield at 3.97%, versus 3.31% for ASB.
Is ASB or HSBC safer?
ASB has the higher dividend-safety score (87/100 vs 72/100), reflecting stronger payout coverage and dividend-growth history.
Is ASB or HSBC better value right now?
As of Oct 18, 2026, ASB looks like the better value: its fair-value estimate is 66% above its share price (undervalued). For HSBC, its fair-value estimate is 44% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.