BABA vs BBWI: Which Is the Better Dividend Stock?
As of Oct 18, 2026, BABA (Alibaba Group Holding Limited) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. BBWI offers the higher yield at 3.97%, BBWI has the higher dividend-safety score, and BABA looks like the better value (its fair-value estimate is 1% below its share price).
Key facts: BABA vs BBWI
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Bath & Body Works, Inc. (BBWI) has the higher forward dividend yield at 3.97%, versus 0.96% for Alibaba Group Holding Limited (BABA).
- As of Oct 18, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and BBWI's C (65/100).
- By SmarterDividends' count as of Oct 18, 2026, BABA has raised its dividend for 2 consecutive years and BBWI for 0.
- As of Oct 18, 2026, BABA pays out 25% of its earnings as dividends and BBWI pays out 21%.
- As of Oct 18, 2026, BABA's fair-value estimate is 1% below its share price and BBWI's fair-value estimate is 13% below its share price, so BABA looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs BBWI: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/baba-vs-bbwi
| Metric | BABA | BBWI |
|---|---|---|
| Forward yield | 0.96% | 3.97% |
| Annual dividend | $1.05 | $0.80 |
| Payout ratio | 25% | 21% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | -3.8% |
| 5-yr total return | -14% | -73% |
| Dividend safety score | 58 (C) | 65 (C) |
| Fair value estimate | $107.90 | $17.56 |
| Upside to fair value | -1% | -13% |
| Frequency | annual | quarterly |
| Market cap | $271.4B | $4.1B |
| P/E ratio | 26.4 | 5.3 |
Higher yield
BBWI
3.97%
Safer dividend
BBWI
Grade C
Faster growth
BBWI
-3.8%
Better value
BABA
-1% upside
BABA vs BBWI — FAQ
Is BABA or BBWI a better dividend stock?
On the data, BABA wins more head-to-head categories (4 vs 3). BBWI offers the higher yield (3.97%), while BBWI has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or BBWI?
BBWI has the higher forward dividend yield at 3.97%, versus 0.96% for BABA.
Is BABA or BBWI safer?
BBWI has the higher dividend-safety score (65/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or BBWI better value right now?
As of Oct 18, 2026, BABA looks like the better value: its fair-value estimate is 1% below its share price (fairly valued). For BBWI, its fair-value estimate is 13% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.


