BABA vs COLM: Which Is the Better Dividend Stock?
As of September 2026, COLM (Columbia Sportswear Company) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. COLM offers the higher yield at 2.11%, COLM has the higher dividend-safety score, and COLM trades at the larger discount to fair value (+25%).
| Metric | BABA | COLM |
|---|---|---|
| Forward yield | 0.93% | 2.11% |
| Annual dividend | $1.05 | $1.20 |
| Payout ratio | 24% | 31% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | 2.9% |
| 5-yr total return | -31% | -45% |
| Dividend safety score | 58 (C) | 87 (A) |
| Fair value estimate | $90.75 | $71.28 |
| Upside to fair value | -20% | +25% |
| Frequency | annual | quarterly |
| Market cap | $287.7B | $2.9B |
| P/E ratio | 26.1 | 14.8 |
Higher yield
COLM
2.11%
Safer dividend
COLM
Grade A
Faster growth
COLM
2.9%
Better value
COLM
+25% upside
BABA vs COLM — FAQ
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