SmarterDividends

BABA vs HBB: Which Is the Better Dividend Stock?

As of September 2026, HBB (Hamilton Beach Brands Holding Company) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. HBB offers the higher yield at 1.55%, HBB has the higher dividend-safety score, and BABA trades at the larger discount to fair value (-20%).

MetricBABAHBB
Forward yield0.93%1.55%
Annual dividend$1.05$0.49
Payout ratio24%11%
Years of growth2 yr7 yr
5-yr dividend growth5.1%
5-yr total return-31%111%
Dividend safety score58 (C)85 (A)
Fair value estimate$90.75$16.84
Upside to fair value-20%-47%
Frequencyannualquarterly
Market cap$287.7B$427.9M
P/E ratio26.17.5

Higher yield

HBB

1.55%

Safer dividend

HBB

Grade A

Faster growth

HBB

5.1%

Better value

BABA

-20% upside

BABA vs HBB — FAQ

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