BABA vs KSS: Which Is the Better Dividend Stock?
As of Nov 8, 2026, KSS (Kohl's Corporation) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. KSS offers the higher yield at 2.17%, KSS has the higher dividend-safety score, and KSS looks like the better value (its fair-value estimate is 10% above its share price).
Key facts: BABA vs KSS
Data as of · Source: SmarterDividends data
- As of Nov 8, 2026, Kohl's Corporation (KSS) has the higher forward dividend yield at 2.17%, versus 0.96% for Alibaba Group Holding Limited (BABA).
- As of Nov 8, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and KSS's C (60/100).
- By SmarterDividends' count as of Nov 8, 2026, BABA has raised its dividend for 2 consecutive years and KSS for 0.
- As of Nov 8, 2026, BABA pays out 25% of its earnings as dividends and KSS pays out 21%.
- As of Nov 8, 2026, BABA's fair-value estimate is 7% below its share price and KSS's fair-value estimate is 10% above its share price, so KSS looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs KSS: Dividend Yield, Safety & Value Compared," updated Nov 8, 2026, https://smarterdividends.com/compare/baba-vs-kss
| Metric | BABA | KSS |
|---|---|---|
| Forward yield | 0.96% | 2.17% |
| Annual dividend | $1.05 | $0.50 |
| Payout ratio | 25% | 21% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | -29.2% |
| 5-yr total return | -14% | -55% |
| Dividend safety score | 58 (C) | 60 (C) |
| Fair value estimate | $102.31 | $25.38 |
| Upside to fair value | -7% | +10% |
| Frequency | annual | quarterly |
| Market cap | $272.3B | $2.6B |
| P/E ratio | 26.5 | 9.9 |
Higher yield
KSS
2.17%
Safer dividend
KSS
Grade C
Faster growth
KSS
-29.2%
Better value
KSS
+10% upside
BABA vs KSS — FAQ
Is BABA or KSS a better dividend stock?
On the data, KSS wins more head-to-head categories (4 vs 3). KSS offers the higher yield (2.17%), while KSS has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or KSS?
KSS has the higher forward dividend yield at 2.17%, versus 0.96% for BABA.
Is BABA or KSS safer?
KSS has the higher dividend-safety score (60/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or KSS better value right now?
As of Nov 8, 2026, KSS looks like the better value: its fair-value estimate is 10% above its share price (fairly valued). For BABA, its fair-value estimate is 7% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.