BABA vs PPRUF: Which Is the Better Dividend Stock?
As of Nov 5, 2026, BABA (Alibaba Group Holding Limited) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. PPRUF offers the higher yield at 1.72%, BABA has the higher dividend-safety score, and PPRUF looks like the better value (its fair-value estimate is 6% above its share price).
Key facts: BABA vs PPRUF
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Kering SA (PPRUF) has the higher forward dividend yield at 1.72%, versus 1.00% for Alibaba Group Holding Limited (BABA).
- As of Nov 5, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and PPRUF's C (50/100).
- By SmarterDividends' count as of Nov 5, 2026, BABA has raised its dividend for 2 consecutive years and PPRUF for 0.
- As of Nov 5, 2026, BABA pays out 25% of its earnings as dividends and PPRUF pays out 128%.
- As of Nov 5, 2026, BABA's fair-value estimate is 39% below its share price and PPRUF's fair-value estimate is 6% above its share price, so PPRUF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs PPRUF: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/baba-vs-ppruf
| Metric | BABA | PPRUF |
|---|---|---|
| Forward yield | 1.00% | 1.72% |
| Annual dividend | $1.05 | $3.49 |
| Payout ratio | 25% | 128% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | -6.0% |
| 5-yr total return | -23% | -74% |
| Dividend safety score | 58 (C) | 50 (C) |
| Fair value estimate | $65.48 | $215.31 |
| Upside to fair value | -39% | +6% |
| Frequency | annual | quarterly |
| Market cap | $266.1B | $24.9B |
| P/E ratio | 25.9 | — |
Higher yield
PPRUF
1.72%
Safer dividend
BABA
Grade C
Faster growth
PPRUF
-6.0%
Better value
PPRUF
+6% upside
BABA vs PPRUF — FAQ
Is BABA or PPRUF a better dividend stock?
On the data, BABA wins more head-to-head categories (4 vs 3). PPRUF offers the higher yield (1.72%), while BABA has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or PPRUF?
PPRUF has the higher forward dividend yield at 1.72%, versus 1.00% for BABA.
Is BABA or PPRUF safer?
BABA has the higher dividend-safety score (58/100 vs 50/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or PPRUF better value right now?
As of Nov 5, 2026, PPRUF looks like the better value: its fair-value estimate is 6% above its share price (fairly valued). For BABA, its fair-value estimate is 39% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.