CHH vs TOYOF: Which Is the Better Dividend Stock?
As of Oct 1, 2026, TOYOF (Toyota Motor Corporation) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. TOYOF offers the higher yield at 3.42%, CHH has the higher dividend-safety score, and TOYOF looks like the better value (its fair-value estimate is 86% above its share price).
Key facts: CHH vs TOYOF
Data as of · Source: SmarterDividends data
- As of Oct 1, 2026, Toyota Motor Corporation (TOYOF) has the higher forward dividend yield at 3.42%, versus 1.10% for Choice Hotels International, Inc. (CHH).
- As of Oct 1, 2026, SmarterDividends grades CHH's dividend safety A (81/100) and TOYOF's C (54/100).
- By SmarterDividends' count as of Oct 1, 2026, CHH has raised its dividend for 0 consecutive years and TOYOF for 3.
- As of Oct 1, 2026, CHH pays out 16% of its earnings as dividends and TOYOF pays out 27%.
- As of Oct 1, 2026, CHH's fair-value estimate is 27% below its share price and TOYOF's fair-value estimate is 86% above its share price, so TOYOF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "CHH vs TOYOF: Dividend Yield, Safety & Value Compared," updated Oct 1, 2026, https://smarterdividends.com/compare/chh-vs-toyof
| Metric | CHH | TOYOF |
|---|---|---|
| Forward yield | 1.10% | 3.42% |
| Annual dividend | $1.15 | $0.64 |
| Payout ratio | 16% | 27% |
| Years of growth | 0 yr | 3 yr |
| 5-yr dividend growth | 5.1% | 8.4% |
| 5-yr total return | -28% | 9% |
| Dividend safety score | 81 (A) | 54 (C) |
| Fair value estimate | $74.46 | $35.44 |
| Upside to fair value | -27% | +86% |
| Frequency | quarterly | semiannual |
| Market cap | $4.6B | $225.1B |
| P/E ratio | 14.8 | 8.3 |
Higher yield
TOYOF
3.42%
Safer dividend
CHH
Grade A
Faster growth
TOYOF
8.4%
Better value
TOYOF
+86% upside
CHH vs TOYOF — FAQ
Is CHH or TOYOF a better dividend stock?
On the data, TOYOF wins more head-to-head categories (5 vs 3). TOYOF offers the higher yield (3.42%), while CHH has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, CHH or TOYOF?
TOYOF has the higher forward dividend yield at 3.42%, versus 1.10% for CHH.
Is CHH or TOYOF safer?
CHH has the higher dividend-safety score (81/100 vs 54/100), reflecting stronger payout coverage and dividend-growth history.
Is CHH or TOYOF better value right now?
As of Oct 1, 2026, TOYOF looks like the better value: its fair-value estimate is 86% above its share price (undervalued). For CHH, its fair-value estimate is 27% below its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.


