GOOG vs SBGI: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOG (Alphabet Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. SBGI offers the higher yield at 7.97%, GOOG has the higher dividend-safety score, and GOOG looks like the better value (its fair-value estimate is 14% above its share price).
Key facts: GOOG vs SBGI
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Sinclair, Inc. (SBGI) has the higher forward dividend yield at 7.97%, versus 0.26% for Alphabet Inc. (GOOG).
- As of Oct 18, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and SBGI's B (70/100).
- As of Oct 18, 2026, GOOG pays out 4% of its earnings as dividends and SBGI pays out 130%.
- As of Oct 18, 2026, GOOG's fair-value estimate is 14% above its share price and SBGI's fair-value estimate is 13% above its share price, so GOOG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs SBGI: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/goog-vs-sbgi
| Metric | GOOG | SBGI |
|---|---|---|
| Forward yield | 0.26% | 7.97% |
| Annual dividend | $0.88 | $1.00 |
| Payout ratio | 4% | 130% |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | 4.6% |
| 5-yr total return | 137% | -46% |
| Dividend safety score | 76 (B) | 70 (B) |
| Fair value estimate | $382.73 | $14.18 |
| Upside to fair value | +14% | +13% |
| Frequency | quarterly | quarterly |
| Market cap | $4.1T | $905.4M |
| P/E ratio | 16.9 | 16.3 |
Higher yield
SBGI
7.97%
Safer dividend
GOOG
Grade B
Faster growth
SBGI
4.6%
Better value
GOOG
+14% upside
GOOG vs SBGI — FAQ
Is GOOG or SBGI a better dividend stock?
On the data, GOOG wins more head-to-head categories (5 vs 2). SBGI offers the higher yield (7.97%), while GOOG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOG or SBGI?
SBGI has the higher forward dividend yield at 7.97%, versus 0.26% for GOOG.
Is GOOG or SBGI safer?
GOOG has the higher dividend-safety score (76/100 vs 70/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or SBGI better value right now?
As of Oct 18, 2026, GOOG looks like the better value: its fair-value estimate is 14% above its share price (fairly valued). For SBGI, its fair-value estimate is 13% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.