GOOGL vs SBGI: Which Is the Better Dividend Stock?
As of Oct 18, 2026, GOOGL (Alphabet Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. SBGI offers the higher yield at 7.97%, GOOGL has the higher dividend-safety score, and SBGI looks like the better value (its fair-value estimate is 13% above its share price).
Key facts: GOOGL vs SBGI
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Sinclair, Inc. (SBGI) has the higher forward dividend yield at 7.97%, versus 0.26% for Alphabet Inc. (GOOGL).
- As of Oct 18, 2026, SmarterDividends grades GOOGL's dividend safety B (76/100) and SBGI's B (70/100).
- As of Oct 18, 2026, GOOGL pays out 4% of its earnings as dividends and SBGI pays out 130%.
- As of Oct 18, 2026, GOOGL's fair-value estimate is 9% above its share price and SBGI's fair-value estimate is 13% above its share price, so SBGI looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOGL vs SBGI: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/googl-vs-sbgi
| Metric | GOOGL | SBGI |
|---|---|---|
| Forward yield | 0.26% | 7.97% |
| Annual dividend | $0.88 | $1.00 |
| Payout ratio | 4% | 130% |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | 4.6% |
| 5-yr total return | 140% | -46% |
| Dividend safety score | 76 (B) | 70 (B) |
| Fair value estimate | $371.32 | $14.18 |
| Upside to fair value | +9% | +13% |
| Frequency | quarterly | quarterly |
| Market cap | $4.2T | $905.4M |
| P/E ratio | 17.1 | 16.3 |
Higher yield
SBGI
7.97%
Safer dividend
GOOGL
Grade B
Faster growth
SBGI
4.6%
Better value
SBGI
+13% upside
GOOGL vs SBGI — FAQ
Is GOOGL or SBGI a better dividend stock?
On the data, GOOGL wins more head-to-head categories (4 vs 3). SBGI offers the higher yield (7.97%), while GOOGL has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOGL or SBGI?
SBGI has the higher forward dividend yield at 7.97%, versus 0.26% for GOOGL.
Is GOOGL or SBGI safer?
GOOGL has the higher dividend-safety score (76/100 vs 70/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOGL or SBGI better value right now?
As of Oct 18, 2026, SBGI looks like the better value: its fair-value estimate is 13% above its share price (fairly valued). For GOOGL, its fair-value estimate is 9% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.