SmarterDividends

GSBC vs MA: Which Is the Better Dividend Stock?

As of Oct 18, 2026, MA (Mastercard Incorporated) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. GSBC offers the higher yield at 2.20%, GSBC has the higher dividend-safety score, and MA looks like the better value (its fair-value estimate is 23% below its share price).

Key facts: GSBC vs MA

Data as of · Source: SmarterDividends data

  • As of Oct 18, 2026, Great Southern Bancorp, Inc. (GSBC) has the higher forward dividend yield at 2.20%, versus 0.56% for Mastercard Incorporated (MA).
  • As of Oct 18, 2026, SmarterDividends grades GSBC's dividend safety A (96/100) and MA's A (89/100).
  • By SmarterDividends' count as of Oct 18, 2026, GSBC has raised its dividend for 1 consecutive years and MA for 14.
  • As of Oct 18, 2026, GSBC pays out 29% of its earnings as dividends and MA pays out 18%.
  • As of Oct 18, 2026, GSBC's fair-value estimate is 53% below its share price and MA's fair-value estimate is 23% below its share price, so MA looks like the better value of the two on SmarterDividends' blended model.
Cite this page

SmarterDividends, "GSBC vs MA: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/gsbc-vs-ma

MetricGSBCMA
Forward yield2.20%0.56%
Annual dividend$1.72$3.48
Payout ratio29%18%
Years of growth1 yr14 yr
5-yr dividend growth4.1%13.7%
5-yr total return40%96%
Dividend safety score96 (A)89 (A)
Fair value estimate$36.35$474.95
Upside to fair value-53%-23%
Frequencyquarterlyquarterly
Market cap$850.6M$540.9B
P/E ratio13.034.0

Higher yield

GSBC

2.20%

Safer dividend

GSBC

Grade A

Faster growth

MA

13.7%

Better value

MA

-23% upside

GSBC vs MA — FAQ

Is GSBC or MA a better dividend stock?

On the data, MA wins more head-to-head categories (6 vs 2). GSBC offers the higher yield (2.20%), while GSBC has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.

Which has a higher dividend yield, GSBC or MA?

GSBC has the higher forward dividend yield at 2.20%, versus 0.56% for MA.

Is GSBC or MA safer?

GSBC has the higher dividend-safety score (96/100 vs 89/100), reflecting stronger payout coverage and dividend-growth history.

Is GSBC or MA better value right now?

As of Oct 18, 2026, MA looks like the better value: its fair-value estimate is 23% below its share price (overvalued). For GSBC, its fair-value estimate is 53% below its share price.

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.