SmarterDividends

HD vs M: Which Is the Better Dividend Stock?

As of Nov 5, 2026, HD and M are closely matched. M offers the higher yield at 2.98%, HD has the higher dividend-safety score, and M looks like the better value (its fair-value estimate is 0% below its share price).

Key facts: HD vs M

Data as of · Source: SmarterDividends data

  • As of Nov 5, 2026, Macy's, Inc. (M) has the higher forward dividend yield at 2.98%, versus 2.62% for The Home Depot, Inc. (HD).
  • As of Nov 5, 2026, SmarterDividends grades HD's dividend safety A (85/100) and M's C (65/100).
  • By SmarterDividends' count as of Nov 5, 2026, HD has raised its dividend for 16 consecutive years and M for 4.
  • As of Nov 5, 2026, HD pays out 65% of its earnings as dividends and M pays out 27%.
  • As of Nov 5, 2026, HD's fair-value estimate is 26% below its share price and M's fair-value estimate is 0% below its share price, so M looks like the better value of the two on SmarterDividends' blended model.
Cite this page

SmarterDividends, "HD vs M: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/hd-vs-m

MetricHDM
Forward yield2.62%2.98%
Annual dividend$9.32$0.77
Payout ratio65%27%
Years of growth16 yr4 yr
5-yr dividend growth8.9%-13.6%
5-yr total return-18%-15%
Dividend safety score85 (A)65 (C)
Fair value estimate$262.27$24.84
Upside to fair value-26%-0%
Frequencyquarterlyquarterly
Market cap$351.4B$6.5B
P/E ratio24.69.1

Higher yield

M

2.98%

Safer dividend

HD

Grade A

Faster growth

HD

8.9%

Better value

M

-0% upside

HD vs M — FAQ

Is HD or M a better dividend stock?

HD and M are closely matched. M has the higher yield; HD scores better on safety.

Which has a higher dividend yield, HD or M?

M has the higher forward dividend yield at 2.98%, versus 2.62% for HD.

Is HD or M safer?

HD has the higher dividend-safety score (85/100 vs 65/100), reflecting stronger payout coverage and dividend-growth history.

Is HD or M better value right now?

As of Nov 5, 2026, M looks like the better value: its fair-value estimate is 0% below its share price (fairly valued). For HD, its fair-value estimate is 26% below its share price.

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.