KO vs MO: Which Is the Better Dividend Stock?
As of Oct 27, 2026, KO (The Coca-Cola Company) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. MO offers the higher yield at 6.03%, KO has the higher dividend-safety score, and MO looks like the better value (its fair-value estimate is 17% above its share price).
Key facts: KO vs MO
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Altria Group, Inc. (MO) has the higher forward dividend yield at 6.03%, versus 2.29% for The Coca-Cola Company (KO).
- As of Oct 27, 2026, SmarterDividends grades KO's dividend safety A (92/100) and MO's B (77/100).
- By SmarterDividends' count as of Oct 27, 2026, KO has raised its dividend for 55 consecutive years and MO for 17.
- As of Oct 27, 2026, KO pays out 62% of its earnings as dividends and MO pays out 89%.
- As of Oct 27, 2026, KO's fair-value estimate is 49% below its share price and MO's fair-value estimate is 17% above its share price, so MO looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "KO vs MO: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/ko-vs-mo
| Metric | KO | MO |
|---|---|---|
| Forward yield | 2.29% | 6.03% |
| Annual dividend | $2.12 | $4.44 |
| Payout ratio | 62% | 89% |
| Years of growth | 55 yr | 17 yr |
| 5-yr dividend growth | 4.5% | 4.1% |
| 5-yr total return | 77% | 74% |
| Dividend safety score | 92 (A) | 77 (B) |
| Fair value estimate | $47.17 | $85.84 |
| Upside to fair value | -49% | +17% |
| Frequency | quarterly | quarterly |
| Market cap | $398.8B | $122.9B |
| P/E ratio | 27.8 | 15.5 |
Higher yield
MO
6.03%
Safer dividend
KO
Grade A
Faster growth
KO
4.5%
Better value
MO
+17% upside
KO vs MO — FAQ
Is KO or MO a better dividend stock?
On the data, KO wins more head-to-head categories (5 vs 3). MO offers the higher yield (6.03%), while KO has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, KO or MO?
MO has the higher forward dividend yield at 6.03%, versus 2.29% for KO.
Is KO or MO safer?
KO has the higher dividend-safety score (92/100 vs 77/100), reflecting stronger payout coverage and dividend-growth history.
Is KO or MO better value right now?
As of Oct 27, 2026, MO looks like the better value: its fair-value estimate is 17% above its share price (undervalued). For KO, its fair-value estimate is 49% below its share price.
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.