NOBL vs VIG: Which Is the Better Dividend Stock?
As of Nov 2, 2026, VIG (Vanguard Dividend Appreciation Index Fund ETF Shares) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. NOBL offers the higher yield at 1.98%, VIG has the higher dividend-safety score, and NOBL looks like the better value (its fair-value estimate is 64% below its share price).
Key facts: NOBL vs VIG
Data as of · Source: SmarterDividends data
- As of Nov 2, 2026, ProShares S&P 500 Dividend Aristocrats ETF (NOBL) has the higher forward dividend yield at 1.98%, versus 1.47% for Vanguard Dividend Appreciation Index Fund ETF Shares (VIG).
- As of Nov 2, 2026, SmarterDividends grades NOBL's dividend safety B (67/100) and VIG's B (76/100).
- By SmarterDividends' count as of Nov 2, 2026, NOBL has raised its dividend for 3 consecutive years and VIG for 16.
- As of Nov 2, 2026, NOBL's fair-value estimate is 64% below its share price and VIG's fair-value estimate is 69% below its share price, so NOBL looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "NOBL vs VIG: Dividend Yield, Safety & Value Compared," updated Nov 2, 2026, https://smarterdividends.com/compare/nobl-vs-vig
NOBLProShares S&P 500 Dividend Aristocrats ETF
VIGVanguard Dividend Appreciation Index Fund ETF SharesWinner| Metric | NOBL | VIG |
|---|---|---|
| Forward yield | 1.98% | 1.47% |
| Annual dividend | $1.17 | $3.65 |
| Payout ratio | — | — |
| Years of growth | 3 yr | 16 yr |
| 5-yr dividend growth | 5.4% | 9.1% |
| 5-yr total return | 28% | 53% |
| Dividend safety score | 67 (B) | 76 (B) |
| Fair value estimate | $21.32 | $77.52 |
| Upside to fair value | -64% | -69% |
| Frequency | quarterly | quarterly |
| Market cap | — | — |
| P/E ratio | 23.4 | 25.9 |
Higher yield
NOBL
1.98%
Safer dividend
VIG
Grade B
Faster growth
VIG
9.1%
Better value
NOBL
-64% upside
NOBL vs VIG — FAQ
Is NOBL or VIG a better dividend stock?
On the data, VIG wins more head-to-head categories (5 vs 2). NOBL offers the higher yield (1.98%), while VIG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, NOBL or VIG?
NOBL has the higher forward dividend yield at 1.98%, versus 1.47% for VIG.
Is NOBL or VIG safer?
VIG has the higher dividend-safety score (76/100 vs 67/100), reflecting stronger payout coverage and dividend-growth history.
Is NOBL or VIG better value right now?
As of Nov 2, 2026, NOBL looks like the better value: its fair-value estimate is 64% below its share price (overvalued). For VIG, its fair-value estimate is 69% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.