Diageo (DEO) Total Return Calculator
$10,000 since Dec 2007, with and without reinvesting · data through Oct 2026
$10,000 invested in Diageo (DEO) ten years ago, at the end of Oct 2016, was worth $11,247 at the end of Oct 2026 with every dividend reinvested: 1.2% a year, against $41,633 in the S&P 500. Since Dec 2007, $10,000 became $18,684 reinvested (3.4% a year), or $18,093 taking the dividends as cash, $7,207 of it paid out along the way.
DEO became
$18,684
S&P 500: $72,756
Return a year
3.4%
S&P 500: 11.1%
Payouts reinvested
$9,771
bought more shares
Worst drop
-62.1%
S&P 500: -48.2%
$10,000, Dec 2007 to Oct 2026
Payouts reinvested · S&P 500 reinvested
| Year | DEO total return | Paid out | S&P 500 |
|---|---|---|---|
| 2026 (part) | +10.8% | $400 | +11.7% |
| 2025 | −29.3% | $771 | +17.7% |
| 2024 | −10.1% | $760 | +24.9% |
| 2023 | −16.3% | $738 | +26.2% |
| 2022 | −17.4% | $666 | −18.2% |
| 2021 | +41.7% | $683 | +28.7% |
| 2020 | −3.3% | $593 | +18.3% |
| 2019 | +21.4% | $593 | +31.2% |
| 2018 | −0.4% | $559 | −4.6% |
| 2017 | +44.2% | $514 | +21.7% |
| 2016 | −1.9% | $482 | +12.0% |
| 2015 | −1.4% | $503 | +1.2% |
| 2014 | −11.4% | $487 | +13.5% |
| 2013 | +16.3% | $401 | +32.3% |
| 2012 | +36.9% | $387 | +16.0% |
| 2011 | +21.6% | $344 | +1.9% |
| 2010 | +11.0% | $317 | +15.1% |
| 2009 | +27.5% | $276 | +26.4% |
| 2008 | −31.6% | $296 | −36.8% |
"Paid out" is what your holding received that year. Month-end prices; no costs or taxes.
Key facts: DEO total return
Data as of · Source: SmarterDividends data
- $10,000 invested in Diageo (DEO) at the end of Dec 2007, with dividends reinvested, was worth $18,684 at the end of Oct 2026: 3.4% a year, against $72,756 (11.1% a year) in the S&P 500.
- Over the 10 years to Oct 2026, DEO turned $10,000 into $11,247 with dividends reinvested, 1.2% a year.
- Over the 5 years to Oct 2026, DEO returned -11.7% a year with dividends reinvested (S&P 500: 12.0%).
- Taking DEO's dividends as cash instead of reinvesting them, the same $10,000 ended at $18,093, including $7,207 of cash received; reinvesting added $591.
- DEO's best calendar year in that time was 2017 (44.2%) and its worst 2008 (-31.6%), with dividends reinvested.
Cite this page
SmarterDividends, "Diageo (DEO) Total Return Calculator," updated Nov 5, 2026, https://smarterdividends.com/stocks/DEO/total-return
DEO total return questions
If I invested $10,000 in DEO 10 years ago, how much would I have?
About $11,247 at the end of Oct 2026, with every dividend reinvested: 1.2% a year. Taking them as cash, you'd have shares worth $8,690 or so plus the cash you received. The same $10,000 in the S&P 500 became $41,633.
What is DEO's total return since Dec 2007?
87% in total, or 3.4% a year, through Oct 2026 with dividends reinvested. The share price alone rose 9%.
How much of DEO's return came from dividends?
About 87% of its yearly return since Dec 2007. Reinvesting them, rather than taking cash, left you $591 better off on a $10,000 start.
What was DEO's worst year?
2008, at -31.6% with dividends reinvested (S&P 500: -36.8%). Its deepest fall from a peak, on month-end values, was -62.1%.
How is total return calculated here?
From month-end prices: the adjusted price counts every dividend reinvested in the month it was paid; the plain price doesn't. The S&P 500 is SPY with its dividends reinvested. No trading costs or taxes.