Alphabet (GOOG) Total Return Calculator
$10,000 since Dec 2007, with and without reinvesting · data through Oct 2026
$10,000 invested in Alphabet (GOOG) ten years ago, at the end of Oct 2016, was worth $71,595 at the end of Oct 2026 with every dividend reinvested: 21.8% a year, against $41,633 in the S&P 500. Since Dec 2007, $10,000 became $163,083 reinvested (16.0% a year), or $163,008 taking the dividends as cash, $1,440 of it paid out along the way.
GOOG became
$163,083
S&P 500: $72,756
Return a year
16.0%
S&P 500: 11.1%
Payouts reinvested
$1,446
bought more shares
Worst drop
-57.6%
S&P 500: -48.2%
$10,000, Dec 2007 to Oct 2026
Payouts reinvested · S&P 500 reinvested
| Year | GOOG total return | Paid out | S&P 500 |
|---|---|---|---|
| 2026 (part) | −11.2% | $382 | +11.7% |
| 2025 | +65.4% | $490 | +17.7% |
| 2024 | +35.6% | $385 | +24.9% |
| 2023 | +58.8% | $10 | +26.2% |
| 2022 | −38.7% | $12 | −18.2% |
| 2021 | +65.2% | $16 | +28.7% |
| 2020 | +31.0% | $12 | +18.3% |
| 2019 | +29.1% | $12 | +31.2% |
| 2018 | −1.0% | $9 | −4.6% |
| 2017 | +35.6% | $13 | +21.7% |
| 2016 | +1.7% | $13 | +12.0% |
| 2015 | +44.5% | $15 | +1.2% |
| 2014 | −6.0% | $11 | +13.5% |
| 2013 | +58.5% | $14 | +32.3% |
| 2012 | +9.5% | $11 | +16.0% |
| 2011 | +8.8% | $12 | +1.9% |
| 2010 | −4.2% | $11 | +15.1% |
| 2009 | +101.4% | $6 | +26.4% |
| 2008 | −55.5% | $11 | −36.8% |
"Paid out" is what your holding received that year. Month-end prices; no costs or taxes.
Key facts: GOOG total return
Data as of · Source: SmarterDividends data
- $10,000 invested in Alphabet (GOOG) at the end of Dec 2007, with dividends reinvested, was worth $163,083 at the end of Oct 2026: 16.0% a year, against $72,756 (11.1% a year) in the S&P 500.
- Over the 10 years to Oct 2026, GOOG turned $10,000 into $71,595 with dividends reinvested, 21.8% a year.
- Over the 5 years to Oct 2026, GOOG returned 13.6% a year with dividends reinvested (S&P 500: 12.0%).
- Taking GOOG's dividends as cash instead of reinvesting them, the same $10,000 ended at $163,008, including $1,440 of cash received; reinvesting added $75.
- GOOG's best calendar year in that time was 2009 (101.4%) and its worst 2008 (-55.5%), with dividends reinvested.
Cite this page
SmarterDividends, "Alphabet (GOOG) Total Return Calculator," updated Nov 5, 2026, https://smarterdividends.com/stocks/GOOG/total-return
GOOG total return questions
If I invested $10,000 in GOOG 10 years ago, how much would I have?
About $71,595 at the end of Oct 2026, with every dividend reinvested: 21.8% a year. Taking them as cash, you'd have shares worth $70,920 or so plus the cash you received. The same $10,000 in the S&P 500 became $41,633.
What is GOOG's total return since Dec 2007?
1531% in total, or 16.0% a year, through Oct 2026 with dividends reinvested. The share price alone rose 1516%.
How much of GOOG's return came from dividends?
About 0% of its yearly return since Dec 2007. Reinvesting them, rather than taking cash, left you $75 better off on a $10,000 start.
What was GOOG's worst year?
2008, at -55.5% with dividends reinvested (S&P 500: -36.8%). Its deepest fall from a peak, on month-end values, was -57.6%.
How is total return calculated here?
From month-end prices: the adjusted price counts every dividend reinvested in the month it was paid; the plain price doesn't. The S&P 500 is SPY with its dividends reinvested. No trading costs or taxes.