BABA vs DDS: Which Is the Better Dividend Stock?
As of September 2026, DDS (Dillard's, Inc.) screens as the stronger dividend stock, winning 6 of 7 head-to-head metrics. BABA offers the higher yield at 0.96%, DDS has the higher dividend-safety score, and DDS trades at the larger discount to fair value (+119%).
| Metric | BABA | DDS |
|---|---|---|
| Forward yield | 0.96% | 0.18% |
| Annual dividend | $1.05 | $1.20 |
| Payout ratio | 24% | 3% |
| Years of growth | 2 yr | 15 yr |
| 5-yr dividend growth | — | 12.9% |
| 5-yr total return | -26% | 277% |
| Dividend safety score | 58 (C) | 99 (A) |
| Fair value estimate | $90.75 | $1,422.53 |
| Upside to fair value | -17% | +119% |
| Frequency | annual | quarterly |
| Market cap | $271.7B | $10.2B |
| P/E ratio | 24.7 | 14.9 |
Higher yield
BABA
0.96%
Safer dividend
DDS
Grade A
Faster growth
DDS
12.9%
Better value
DDS
+119% upside
BABA vs DDS — FAQ
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