DDS vs HD: Which Is the Better Dividend Stock?
As of July 2026, DDS (Dillard's, Inc.) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. HD offers the higher yield at 2.87%, DDS has the higher dividend-safety score, and DDS trades at the larger discount to fair value (+107%).
| Metric | DDS | HD |
|---|---|---|
| Forward yield | 0.21% | 2.87% |
| Annual dividend | $1.20 | $9.32 |
| Payout ratio | 3% | 66% |
| Years of growth | 15 yr | 16 yr |
| 5-yr dividend growth | 12.9% | 8.9% |
| 5-yr total return | 198% | 2% |
| Dividend safety score | 99 (A) | 84 (A) |
| Fair value estimate | $1,174.64 | $255.93 |
| Upside to fair value | +107% | -23% |
| Frequency | quarterly | quarterly |
| Market cap | $8.9B | $332.0B |
| P/E ratio | 13.5 | 23.6 |
Higher yield
HD
2.87%
Safer dividend
DDS
Grade A
Faster growth
DDS
12.9%
Better value
DDS
+107% upside
DDS vs HD — FAQ
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