BABA vs RUSHA: Which Is the Better Dividend Stock?
As of Oct 18, 2026, RUSHA (Rush Enterprises, Inc.) screens as the stronger dividend stock, winning 6 of 7 head-to-head metrics. RUSHA offers the higher yield at 1.23%, RUSHA has the higher dividend-safety score, and RUSHA looks like the better value (its fair-value estimate is 7% above its share price).
Key facts: BABA vs RUSHA
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Rush Enterprises, Inc. (RUSHA) has the higher forward dividend yield at 1.23%, versus 0.96% for Alibaba Group Holding Limited (BABA).
- As of Oct 18, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and RUSHA's A (83/100).
- By SmarterDividends' count as of Oct 18, 2026, BABA has raised its dividend for 2 consecutive years and RUSHA for 7.
- As of Oct 18, 2026, BABA pays out 25% of its earnings as dividends and RUSHA pays out 23%.
- As of Oct 18, 2026, BABA's fair-value estimate is 1% below its share price and RUSHA's fair-value estimate is 7% above its share price, so RUSHA looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs RUSHA: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/baba-vs-rusha
| Metric | BABA | RUSHA |
|---|---|---|
| Forward yield | 0.96% | 1.23% |
| Annual dividend | $1.05 | $0.56 |
| Payout ratio | 25% | 23% |
| Years of growth | 2 yr | 7 yr |
| 5-yr dividend growth | — | 25.6% |
| 5-yr total return | -14% | 100% |
| Dividend safety score | 58 (C) | 83 (A) |
| Fair value estimate | $107.90 | $48.69 |
| Upside to fair value | -1% | +7% |
| Frequency | annual | quarterly |
| Market cap | $271.4B | $5.3B |
| P/E ratio | 26.4 | 20.5 |
Higher yield
RUSHA
1.23%
Safer dividend
RUSHA
Grade A
Faster growth
RUSHA
25.6%
Better value
RUSHA
+7% upside
BABA vs RUSHA — FAQ
Is BABA or RUSHA a better dividend stock?
On the data, RUSHA wins more head-to-head categories (6 vs 1). RUSHA offers the higher yield (1.23%), while RUSHA has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or RUSHA?
RUSHA has the higher forward dividend yield at 1.23%, versus 0.96% for BABA.
Is BABA or RUSHA safer?
RUSHA has the higher dividend-safety score (83/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or RUSHA better value right now?
As of Oct 18, 2026, RUSHA looks like the better value: its fair-value estimate is 7% above its share price (fairly valued). For BABA, its fair-value estimate is 1% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.


