RUSHA vs TOYOF: Which Is the Better Dividend Stock?
As of Oct 18, 2026, RUSHA (Rush Enterprises, Inc.) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. TOYOF offers the higher yield at 3.40%, RUSHA has the higher dividend-safety score, and TOYOF looks like the better value (its fair-value estimate is 90% above its share price).
Key facts: RUSHA vs TOYOF
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Toyota Motor Corporation (TOYOF) has the higher forward dividend yield at 3.40%, versus 1.23% for Rush Enterprises, Inc. (RUSHA).
- As of Oct 18, 2026, SmarterDividends grades RUSHA's dividend safety A (83/100) and TOYOF's C (51/100).
- By SmarterDividends' count as of Oct 18, 2026, RUSHA has raised its dividend for 7 consecutive years and TOYOF for 3.
- As of Oct 18, 2026, RUSHA pays out 23% of its earnings as dividends and TOYOF pays out 27%.
- As of Oct 18, 2026, RUSHA's fair-value estimate is 7% above its share price and TOYOF's fair-value estimate is 90% above its share price, so TOYOF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "RUSHA vs TOYOF: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/rusha-vs-toyof
| Metric | RUSHA | TOYOF |
|---|---|---|
| Forward yield | 1.23% | 3.40% |
| Annual dividend | $0.56 | $0.63 |
| Payout ratio | 23% | 27% |
| Years of growth | 7 yr | 3 yr |
| 5-yr dividend growth | 25.6% | 8.4% |
| 5-yr total return | 100% | 4% |
| Dividend safety score | 83 (A) | 51 (C) |
| Fair value estimate | $48.69 | $35.27 |
| Upside to fair value | +7% | +90% |
| Frequency | quarterly | semiannual |
| Market cap | $5.3B | $219.1B |
| P/E ratio | 20.5 | 8.2 |
Higher yield
TOYOF
3.40%
Safer dividend
RUSHA
Grade A
Faster growth
RUSHA
25.6%
Better value
TOYOF
+90% upside
RUSHA vs TOYOF — FAQ
Is RUSHA or TOYOF a better dividend stock?
On the data, RUSHA wins more head-to-head categories (5 vs 3). TOYOF offers the higher yield (3.40%), while RUSHA has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, RUSHA or TOYOF?
TOYOF has the higher forward dividend yield at 3.40%, versus 1.23% for RUSHA.
Is RUSHA or TOYOF safer?
RUSHA has the higher dividend-safety score (83/100 vs 51/100), reflecting stronger payout coverage and dividend-growth history.
Is RUSHA or TOYOF better value right now?
As of Oct 18, 2026, TOYOF looks like the better value: its fair-value estimate is 90% above its share price (undervalued). For RUSHA, its fair-value estimate is 7% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.